Money Audience in Italy
Money has an estimated audience of 12,148,466 people in Italy. 48.0% are female, 52.0% are male, average age 44.5. Top regions: Campania, Lombardy, Sicilia. Top brand affinities: Dentistry, University, General practitioner, Instant messaging, AutoScout24.
The average Money fan in Italy is 44.5 years old, balanced, and lives primarily in Campania. The audience is concentrated in Campania, Lombardy, Sicilia. Top brand affinities include Dentistry, University, General practitioner, with strongest over-indexing on Dentistry (3.98× the country average). Demographically, the Money audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 44.5 |
| Estimated audience size | 12,148,466 |
Audience persona
The typical Money fan in Italy is balanced, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Dentistry.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 2,191,598 | 1.61× |
| Lombardy | 2,140,154 | 1× |
| Sicilia | 1,747,287 | 1.66× |
| Lazio | 1,740,120 | 1.17× |
| Puglia | 962,306 | 1.15× |
| Veneto | 869,190 | 0.9× |
| Emilia-Romagna | 844,819 | 0.85× |
| Piedmont | 797,025 | 0.89× |
| Tuscany | 677,136 | 0.84× |
| Calabria | 472,809 | 1.27× |
| Sardinia | 344,989 | 1.01× |
| Liguria | 258,470 | 0.76× |
| Abruzzo | 245,586 | 0.92× |
| Marche | 242,948 | 0.8× |
| Trentino-Alto Adige/Südtirol | 208,790 | 0.91× |
| Friuli-Venezia Giulia | 203,388 | 0.89× |
| Umbria | 133,488 | 0.68× |
| Basilicata | 125,825 | 1.13× |
| Molise | 34,005 | 0.59× |
| Aosta Valley | 29,996 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 3.98× | Business & Career |
| University | 2.29× | Business & Career |
| General practitioner | 3.25× | Health |
| Instant messaging | 2.07× | Internet & Social Media |
| AutoScout24 | 2.01× | Cars & Mobility |
| Meat | 1.75× | Food & Beverages |
| Subito.it | 1.66× | Shopping |
| Tattoos | 1.56× | Fashion & Accessoires |
| Borsa Italiana | 1.56× | Business & Career |
| Google Maps | 1.62× | Internet & Social Media |
| 1.6× | Internet & Social Media | |
| Indeed.com | 1.83× | Business & Career |
| Rose | 2.83× | Home & Garden |
| Voucher | 2.09× | Shopping |
| Accounting | 2.6× | Business & Career |
| Fairy tale | 1.89× | Literature |
| Doctor of Medicine | 2.54× | Business & Career |
| Slovenia | 1.63× | Travel & Leisure |
| Mediaset | 1.73× | Technology & Electronics |
| Charity and causes | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Money have in Italy?
Money has an estimated audience of 12,148,466 people in Italy, concentrated in Campania and Lombardy.
What is the gender split and age of Money fans?
48.0% of Money fans are female, 52.0% are male, with an average age of 44.5 years.
Which brands do Money fans like most?
Money fans show strongest brand affinity for Dentistry (3.98×), University (2.29×), and General practitioner (3.25×) over the country average.
Where do Money fans live in Italy?
Money fans in Italy are most concentrated in Campania (reach 2,191,598), Lombardy (reach 2,140,154), and Sicilia (reach 1,747,287). These three regions account for the largest share of the active audience.
What other brands do Money fans also like?
Beyond Money itself, the audience over-indexes on University (2.29×), General practitioner (3.25×), Instant messaging (2.07×), and AutoScout24 (2.01×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.