A data profile of the people who buy, follow and care about Money in Netherlands — modelled from more than twelve digital signal sources. Money has an estimated audience of 2,756,687 people in Netherlands.
The average Money fan in Netherlands is 46.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.86× the country average).
Demographically, the Money audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Money fan in Netherlands is balanced, around 46.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Money profile in Netherlands.
49.9% are female, 50.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 46.4 |
| Estimated audience size | 2,756,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Money audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Where the Money audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~500K | 1.20× | |
| 02 | Gelderland | ~400K | 1.19× | |
| 03 | Overijssel | ~200K | 1.12× | |
| 04 | Zuid-Holland | ~700K | 1.06× | |
| 05 | Drenthe | ~90K | 1.05× | |
| 06 | Limburg | ~200K | 1.04× | |
| 07 | Friesland | ~100K | 1.01× | |
| 08 | Flevoland | ~80K | 0.99× | |
| 09 | Zeeland | ~50K | 0.92× | |
| 10 | Groningen | ~80K | 0.86× | |
| 11 | North Holland | ~400K | 0.78× | |
| 12 | Utrecht | ~200K | 0.78× |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online chat | Technology & Electronics | 2.73× | ||
| 02 | Real property | Home & Garden | 2.72× | ||
| 03 | Refrigerator | Home & Garden | 2.28× | ||
| 04 | Walking | Sports | 2.12× | ||
| 05 | ABN AMRO | Business & Career | 2.01× | ||
| 06 | Rabobank | Business & Career | 2.00× | ||
| 07 | Internet & Social Media | 1.98× | |||
| 08 | Jumbo (supermarket) | Shopping | 1.86× | ||
| 09 | Canada | Travel & Leisure | 1.80× | ||
| 10 | Hair products | Beauty & Wellness | 1.80× | ||
| 11 | TUI | Travel & Leisure | 1.77× | ||
| 12 | Hornbach | Shopping | 1.74× | ||
| 13 | Happiness | Health | 1.69× | ||
| 14 | Aldi | Shopping | 1.68× | ||
| 15 | Belgium | Travel & Leisure | 1.68× | ||
| 16 | Ziggo | Technology & Electronics | 1.58× | ||
| 17 | Psychology | Business & Career | 1.58× | ||
| 18 | Etos | Health | 1.51× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Community Orientation | OPEN | 1.48× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Money has an estimated audience of 2,756,687 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
49.9% of Money fans are female, 50.1% are male, with an average age of 46.4 years.
Money fans show strongest brand affinity for Jumbo (supermarket) (1.86×), Rabobank (2.0×), and WhatsApp (1.98×) over the country average.
Money fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Brabant (reach ~500K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Money itself, the audience over-indexes on Rabobank (2.0×), WhatsApp (1.98×), Hornbach (1.74×), and ABN AMRO (2.01×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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