A data profile of the people who buy, follow and care about Money in Argentina — modelled from more than twelve digital signal sources. Money has an estimated audience of 2,511,387 people in Argentina.
Money has an estimated audience of 2,511,387 people in Argentina. 54.8% are female, 45.2% are male, average age 40.1.
Demographically, the Money audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The key figures that characterise the Money profile in Argentina.
54.8% are female, 45.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.1 |
| Estimated audience size | 2,511,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Money audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Spirituality | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Risk Appetite | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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