A data profile of the people who buy, follow and care about Kitchen in Finland — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 1,245,296 people in Finland.
Kitchen has an estimated audience of 1,245,296 people in Finland. 67.2% are female, 32.8% are male, average age 47.1. Top brand affinities: Finnair, Iltalehti, IKEA, Yle Uutiset, Dernières Nouvelles d'Alsace.
Top brand affinities include Finnair, Iltalehti, IKEA, with strongest over-indexing on Finnair (1.79× the country average).
Demographically, the Kitchen audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Kitchen fan in Finland is more female, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
The key figures that characterise the Kitchen profile in Finland.
67.2% are female, 32.8% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 47.1 |
| Estimated audience size | 1,245,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Kitchen audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 1.95× | ||
| 02 | Apartment | Business & Career | 1.88× | ||
| 03 | Biltema | Business & Career | 1.86× | ||
| 04 | Finnair | Travel & Leisure | 1.79× | ||
| 05 | IKEA | Home & Garden | 1.79× | ||
| 06 | Clas Ohlson | Shopping | 1.79× | ||
| 07 | Shoes | Fashion & Accessoires | 1.73× | ||
| 08 | Viking Line | Cars & Mobility | 1.72× | ||
| 09 | Iltalehti | News | 1.69× | ||
| 10 | Kauppalehti | News | 1.68× | ||
| 11 | Ilta-Sanomat | News | 1.66× | ||
| 12 | Social network | Internet & Social Media | 1.65× | ||
| 13 | Internet & Social Media | 1.63× | |||
| 14 | Liiga | Sports | 1.63× | ||
| 15 | Sweden | Travel & Leisure | 1.61× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Yle Uutiset | Movies & TV | 1.57× | ||
| 18 | Nature | Home & Garden | 1.56× | ||
| 19 | Dernières Nouvelles d'Alsace | News | 1.55× | ||
| 20 | Helsingin Sanomat | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.18× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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