A data profile of the people who buy, follow and care about Yle Uutiset in Finland — modelled from more than twelve digital signal sources. Yle Uutiset has an estimated audience of 4,200,000 people in Finland.
Yle Uutiset has an estimated audience of 4,200,000 people in Finland. 62.0% are female, 38.0% are male, average age 43.9. Top brand affinities: Finnair, Audiobook, Solar panel, Fiction books, WhatsApp.
Top brand affinities include Finnair, Audiobook, Solar panel, with strongest over-indexing on Finnair (2.07× the country average).
Demographically, the Yle Uutiset audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Yle Uutiset fan in Finland is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Yle Uutiset profile in Finland.
62.0% are female, 38.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.9 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
The strongest cross-interests of the Yle Uutiset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar panel | Home & Garden | 5.03× | ||
| 02 | Book discussion club | Literature | 4.46× | ||
| 03 | E-book readers | Technology & Electronics | 3.84× | ||
| 04 | Audiobook | Literature | 3.39× | ||
| 05 | Library | Literature | 3.06× | ||
| 06 | Fiction books | Literature | 2.99× | ||
| 07 | Romance novels | Literature | 2.78× | ||
| 08 | Charity and causes | Business & Career | 2.41× | ||
| 09 | Financial services | Business & Career | 2.32× | ||
| 10 | Finnair | Travel & Leisure | 2.07× | ||
| 11 | Internet & Social Media | 1.79× | |||
| 12 | Happiness | Health | 1.74× | ||
| 13 | Dogs | Pets & Animals | 1.71× | ||
| 14 | Lunch | Food & Beverages | 1.70× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 16 | Flower | Home & Garden | 1.60× | ||
| 17 | Danske Bank | Business & Career | 1.59× | ||
| 18 | Hair products | Beauty & Wellness | 1.58× | ||
| 19 | Stockmann | Shopping | 1.57× | ||
| 20 | Kitchen | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Need for Security | CONSERVATISM | 1.67× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Risk Appetite | THRILL | 0.86× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Yle Uutiset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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