A data profile of the people who buy, follow and care about Fiction books in Finland — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 669,709 people in Finland.
Fiction books has an estimated audience of 669,709 people in Finland. 72.0% are female, 28.0% are male, average age 43.4. Top brand affinities: Yle Uutiset, Helsingin Sanomat, Dernières Nouvelles d'Alsace, Iltalehti, Ilta-Sanomat.
Top brand affinities include Yle Uutiset, Helsingin Sanomat, Dernières Nouvelles d'Alsace, with strongest over-indexing on Yle Uutiset (2.99× the country average).
Demographically, the Fiction books audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Fiction books fan in Finland is more female, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Fiction books profile in Finland.
72.0% are female, 28.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.4 |
| Estimated audience size | 669,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Fiction books audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 4.32× | ||
| 02 | Yle Uutiset | Movies & TV | 2.99× | ||
| 03 | Literature | Business & Career | 2.69× | ||
| 04 | Magazines | Literature | 2.33× | ||
| 05 | Ilta-Sanomat | News | 2.17× | ||
| 06 | Iltalehti | News | 2.15× | ||
| 07 | Helsingin Sanomat | News | 2.13× | ||
| 08 | X | Internet & Social Media | 2.12× | ||
| 09 | Dernières Nouvelles d'Alsace | News | 2.09× | ||
| 10 | Kauppalehti | News | 1.95× | ||
| 11 | Internet & Social Media | 1.79× | |||
| 12 | Internet & Social Media | 1.75× | |||
| 13 | Liiga | Sports | 1.74× | ||
| 14 | Internet & Social Media | 1.73× | |||
| 15 | Veikkaus | Games | 1.72× | ||
| 16 | Finnair | Travel & Leisure | 1.70× | ||
| 17 | Helsinki | Travel & Leisure | 1.68× | ||
| 18 | Finland | Travel & Leisure | 1.65× | ||
| 19 | YouTube | Movies & TV | 1.64× | ||
| 20 | IKEA | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.91× | |
| Travelling | THRILL | 1.18× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.22× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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