A data profile of the people who buy, follow and care about X in Finland — modelled from more than twelve digital signal sources. X has an estimated audience of 1,366,068 people in Finland.
X has an estimated audience of 1,366,068 people in Finland. 52.7% are female, 47.3% are male, average age 40.4. Top brand affinities: G.O, Jake Paul, Press release, Internet celebrity, Roxette.
Top brand affinities include G.O, Jake Paul, Press release, with strongest over-indexing on G.O (3.09× the country average).
Demographically, the X audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical X fan in Finland is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for G.O.
The key figures that characterise the X profile in Finland.
52.7% are female, 47.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.4 |
| Estimated audience size | 1,366,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide X audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Press release | Business & Career | 6.39× | ||
| 02 | G.O | Technology & Electronics | 3.09× | ||
| 03 | Jake Paul | Internet & Social Media | 2.35× | ||
| 04 | Hispania | Travel & Leisure | 2.35× | ||
| 05 | Samara Weaving | Movies & TV | 2.31× | ||
| 06 | Bella Thorne | Movies & TV | 2.31× | ||
| 07 | Zionism | Politics & Society | 2.21× | ||
| 08 | Daily Mirror | News | 2.15× | ||
| 09 | Nobel Prize | Politics & Society | 2.10× | ||
| 10 | Babylon | Travel & Leisure | 1.98× | ||
| 11 | Daily Express | News | 1.90× | ||
| 12 | Roxette | Music & Radio | 1.89× | ||
| 13 | Yemen | Travel & Leisure | 1.84× | ||
| 14 | Skilled worker | Business & Career | 1.84× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.72× | ||
| 16 | Wind turbine | Home & Garden | 1.72× | ||
| 17 | Gal Gadot | Fashion & Accessoires | 1.66× | ||
| 18 | Search and rescue | Politics & Society | 1.63× | ||
| 19 | City council | Politics & Society | 1.62× | ||
| 20 | Pringles | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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