A data profile of the people who buy, follow and care about Starter home in Finland — modelled from more than twelve digital signal sources. Starter home has an estimated audience of 515,374 people in Finland.
Starter home has an estimated audience of 515,374 people in Finland. 62.6% are female, 37.4% are male, average age 46.8. Top brand affinities: Aurinkomatkat, Gina Tricot, Stockmann, JYSK, Tjäreborg.
Top brand affinities include Aurinkomatkat, Gina Tricot, Stockmann, with strongest over-indexing on Aurinkomatkat (1.95× the country average).
Demographically, the Starter home audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Starter home fan in Finland is more female, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Aurinkomatkat.
The key figures that characterise the Starter home profile in Finland.
62.6% are female, 37.4% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.8 |
| Estimated audience size | 515,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Starter home audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 6.7% |
| Japan | 5.2% |
The strongest cross-interests of the Starter home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interiors | Home & Garden | 1.98× | ||
| 02 | Suomipop | Music & Radio | 1.98× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 1.96× | ||
| 04 | Architecture & Design | Business & Career | 1.96× | ||
| 05 | Aurinkomatkat | Travel & Leisure | 1.95× | ||
| 06 | TUI | Travel & Leisure | 1.93× | ||
| 07 | Real estate development | Business & Career | 1.88× | ||
| 08 | Tjäreborg | Travel & Leisure | 1.85× | ||
| 09 | Property finder | Home & Garden | 1.77× | ||
| 10 | Balcony | Home & Garden | 1.72× | ||
| 11 | JYSK | Home & Garden | 1.71× | ||
| 12 | Danish design | Home & Garden | 1.70× | ||
| 13 | Home construction | Home & Garden | 1.63× | ||
| 14 | Terraced house | Home & Garden | 1.60× | ||
| 15 | Sewing | Home & Garden | 1.60× | ||
| 16 | Cottage | Travel & Leisure | 1.57× | ||
| 17 | Stockmann | Shopping | 1.56× | ||
| 18 | Oikotie Asunnot | Home & Garden | 1.56× | ||
| 19 | Knitting | Home & Garden | 1.52× | ||
| 20 | Country | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 1.03× | |
| Patriotism | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Starter home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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