A data profile of the people who buy, follow and care about Country in Finland — modelled from more than twelve digital signal sources. Country has an estimated audience of 1,043,974 people in Finland.
Country has an estimated audience of 1,043,974 people in Finland. 58.1% are female, 41.9% are male, average age 46.3. Top brand affinities: Stockholm, Stockmann, Reddit, Copenhagen, Terraced house.
Top brand affinities include Stockholm, Stockmann, Reddit, with strongest over-indexing on Stockholm (5.75× the country average).
Demographically, the Country audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Country fan in Finland is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Stockholm.
The key figures that characterise the Country profile in Finland.
58.1% are female, 41.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 46.3 |
| Estimated audience size | 1,043,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Country audience comes from Finland.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 5.75× | ||
| 02 | Copenhagen | Travel & Leisure | 3.60× | ||
| 03 | Backpack | Fashion & Accessoires | 2.76× | ||
| 04 | Canada | Travel & Leisure | 2.53× | ||
| 05 | Heat pump | Home & Garden | 2.30× | ||
| 06 | Germany | Travel & Leisure | 2.14× | ||
| 07 | Scandinavia | Travel & Leisure | 1.93× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.78× | ||
| 09 | London | Travel & Leisure | 1.67× | ||
| 10 | Dinner | Food & Beverages | 1.54× | ||
| 11 | Drawing | Home & Garden | 1.54× | ||
| 12 | Internet & Social Media | 1.52× | |||
| 13 | Terraced house | Home & Garden | 1.52× | ||
| 14 | Renewable energy | Business & Career | 1.52× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.52× | ||
| 16 | Solar energy | Home & Garden | 1.52× | ||
| 17 | Volvo | Cars & Mobility | 1.52× | ||
| 18 | Stockmann | Shopping | 1.51× | ||
| 19 | Starter home | Home & Garden | 1.51× | ||
| 20 | Flower bouquet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Sustainability | BALANCE | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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