A data profile of the people who buy, follow and care about Country in Ireland — modelled from more than twelve digital signal sources. Country has an estimated audience of 860,179 people in Ireland.
Country has an estimated audience of 860,179 people in Ireland. 56.8% are female, 43.2% are male, average age 45.2. Top brand affinities: Canada, Anthropology, Stockholm, Sydney, Innovation.
Top brand affinities include Canada, Anthropology, Stockholm, with strongest over-indexing on Canada (2.7× the country average).
Demographically, the Country audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Country fan in Ireland is more female, around 45.2 years old, with strong Risk Appetite tendencies and a notable affinity for Canada.
The key figures that characterise the Country profile in Ireland.
56.8% are female, 43.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.2 |
| Estimated audience size | 860,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Country audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chromecast | Technology & Electronics | 5.27× | ||
| 02 | Stockholm | Travel & Leisure | 4.13× | ||
| 03 | Canada | Travel & Leisure | 2.70× | ||
| 04 | Bangkok | Travel & Leisure | 2.26× | ||
| 05 | Thailand | Travel & Leisure | 1.93× | ||
| 06 | Employment agency | Business & Career | 1.92× | ||
| 07 | Digital art | Arts & Culture | 1.88× | ||
| 08 | New Zealand | Travel & Leisure | 1.81× | ||
| 09 | Michael Jackson | Music & Radio | 1.77× | ||
| 10 | Anthropology | Business & Career | 1.69× | ||
| 11 | Hypermarket | Shopping | 1.65× | ||
| 12 | Sydney | Travel & Leisure | 1.63× | ||
| 13 | Now TV | Movies & TV | 1.61× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 15 | Hot tub | Home & Garden | 1.60× | ||
| 16 | Crossword | Games | 1.58× | ||
| 17 | Emirates | Travel & Leisure | 1.58× | ||
| 18 | Self-awareness | Health | 1.55× | ||
| 19 | Library | Literature | 1.53× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Career Orientation | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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