A data profile of the people who buy, follow and care about Country in Brazil — modelled from more than twelve digital signal sources. Country has an estimated audience of 4,088,298 people in Brazil.
Country has an estimated audience of 4,088,298 people in Brazil. 62.7% are female, 37.3% are male, average age 38.3. Top brand affinities: Canada, Iberia (airline), Esporte Clube Bahia, MSN, Gentleman.
Top brand affinities include Canada, Iberia (airline), Esporte Clube Bahia, with strongest over-indexing on Canada (5.72× the country average).
Demographically, the Country audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Individualism.
The typical Country fan in Brazil is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Canada.
The key figures that characterise the Country profile in Brazil.
62.7% are female, 37.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.3 |
| Estimated audience size | 4,088,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Country audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Willie Nelson | Music & Radio | 7.95× | ||
| 02 | Gentleman | Music & Radio | 6.34× | ||
| 03 | Montreal | Travel & Leisure | 5.80× | ||
| 04 | Canada | Travel & Leisure | 5.72× | ||
| 05 | Children's literature | Literature | 4.45× | ||
| 06 | Iberia (airline) | Travel & Leisure | 4.30× | ||
| 07 | Stephen King | Literature | 3.91× | ||
| 08 | Phil Collins | Music & Radio | 3.06× | ||
| 09 | Brad Pitt | Movies & TV | 2.30× | ||
| 10 | Tom Cruise | Movies & TV | 2.28× | ||
| 11 | Bossa nova | Music & Radio | 2.03× | ||
| 12 | Khan Academy | Business & Career | 1.92× | ||
| 13 | MSN | News | 1.87× | ||
| 14 | Spanish language | Politics & Society | 1.77× | ||
| 15 | Microwave oven | Home & Garden | 1.76× | ||
| 16 | Esporte Clube Bahia | Sports | 1.66× | ||
| 17 | Wikipedia | Internet & Social Media | 1.65× | ||
| 18 | Michael Jackson | Music & Radio | 1.61× | ||
| 19 | Public transport | Cars & Mobility | 1.60× | ||
| 20 | BTS | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Individualism | JOY | 1.44× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Community Orientation | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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