A data profile of the people who buy, follow and care about Country in India — modelled from more than twelve digital signal sources. Country has an estimated audience of 8,304,229 people in India.
Country has an estimated audience of 8,304,229 people in India. 22.9% are female, 77.1% are male, average age 30.9. Top brand affinities: Monarchy, Stockholm, Instant messaging, Wikipedia, Psychology.
Top brand affinities include Monarchy, Stockholm, Instant messaging, with strongest over-indexing on Monarchy (8.7× the country average).
Demographically, the Country audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Country fan in India is more male, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Monarchy.
The key figures that characterise the Country profile in India.
22.9% are female, 77.1% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 30.9 |
| Estimated audience size | 8,304,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Country audience comes from India.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 24.36× | ||
| 02 | Monarchy | Politics & Society | 8.70× | ||
| 03 | Macau | Travel & Leisure | 3.62× | ||
| 04 | German language | Politics & Society | 3.50× | ||
| 05 | Tibet | Travel & Leisure | 2.95× | ||
| 06 | United Nations | Politics & Society | 2.75× | ||
| 07 | Anthropology | Business & Career | 2.67× | ||
| 08 | New Zealand | Travel & Leisure | 2.52× | ||
| 09 | Lodging | Travel & Leisure | 2.50× | ||
| 10 | Young's | Food & Beverages | 2.34× | ||
| 11 | Crossword | Games | 2.28× | ||
| 12 | Wikipedia | Internet & Social Media | 2.27× | ||
| 13 | Pizza | Food & Beverages | 2.19× | ||
| 14 | Leather | Fashion & Accessoires | 2.00× | ||
| 15 | Instant messaging | Internet & Social Media | 1.91× | ||
| 16 | Singapore | Travel & Leisure | 1.89× | ||
| 17 | Real property | Home & Garden | 1.89× | ||
| 18 | Himalayas | Travel & Leisure | 1.78× | ||
| 19 | Psychology | Business & Career | 1.74× | ||
| 20 | Volunteering | Politics & Society | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.74× | |
| Extroversion | THRILL | 1.35× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Social Media Usage | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.