A data profile of the people who buy, follow and care about Country in Denmark — modelled from more than twelve digital signal sources. Country has an estimated audience of 1,882,323 people in Denmark.
Country has an estimated audience of 1,882,323 people in Denmark. 54.9% are female, 45.1% are male, average age 45.0. Top brand affinities: Germany, Elgiganten, Stockholm, Roskilde Festival, Baggage.
Top brand affinities include Germany, Elgiganten, Stockholm, with strongest over-indexing on Germany (3.16× the country average).
Demographically, the Country audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Quality Awareness.
The typical Country fan in Denmark is balanced, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Germany.
The key figures that characterise the Country profile in Denmark.
54.9% are female, 45.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.0 |
| Estimated audience size | 1,882,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Country audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany | Travel & Leisure | 3.16× | ||
| 02 | Icelandair | Travel & Leisure | 2.74× | ||
| 03 | Stockholm | Travel & Leisure | 2.35× | ||
| 04 | Canada | Travel & Leisure | 1.98× | ||
| 05 | Roskilde Festival | Music & Radio | 1.91× | ||
| 06 | Iceland | Travel & Leisure | 1.82× | ||
| 07 | Backpack | Fashion & Accessoires | 1.79× | ||
| 08 | Baggage | Fashion & Accessoires | 1.78× | ||
| 09 | Biochemistry | Business & Career | 1.66× | ||
| 10 | Hair tutorials | Beauty & Wellness | 1.65× | ||
| 11 | Elgiganten | Shopping | 1.61× | ||
| 12 | Israel | Travel & Leisure | 1.61× | ||
| 13 | Christian Bale | Movies & TV | 1.60× | ||
| 14 | Creative Commons | Technology & Electronics | 1.58× | ||
| 15 | New Zealand | Travel & Leisure | 1.56× | ||
| 16 | Bohemian style | Fashion & Accessoires | 1.56× | ||
| 17 | Facial | Beauty & Wellness | 1.55× | ||
| 18 | Thailand | Travel & Leisure | 1.52× | ||
| 19 | Nikolaj Coster-Waldau | Movies & TV | 1.52× | ||
| 20 | Bangkok | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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