A data profile of the people who buy, follow and care about Country in Sweden — modelled from more than twelve digital signal sources. Country has an estimated audience of 3,454,592 people in Sweden.
Country has an estimated audience of 3,454,592 people in Sweden. 58.0% are female, 42.0% are male, average age 45.0. Top brand affinities: Elgiganten, Systembolaget, Stockholm, Scandinavia, Do it yourself (DIY).
Top brand affinities include Elgiganten, Systembolaget, Stockholm, with strongest over-indexing on Elgiganten (1.73× the country average).
Demographically, the Country audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
The typical Country fan in Sweden is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Country profile in Sweden.
58.0% are female, 42.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.0 |
| Estimated audience size | 3,454,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Country audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 2.11× | ||
| 02 | Day spa | Beauty & Wellness | 2.11× | ||
| 03 | Sephora | Shopping | 2.08× | ||
| 04 | Scandinavia | Travel & Leisure | 1.94× | ||
| 05 | Copenhagen | Travel & Leisure | 1.93× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 07 | Designer clothing | Fashion & Accessoires | 1.88× | ||
| 08 | Real property | Home & Garden | 1.82× | ||
| 09 | Stockholm | Travel & Leisure | 1.78× | ||
| 10 | Pizza | Food & Beverages | 1.76× | ||
| 11 | Elgiganten | Shopping | 1.73× | ||
| 12 | Uniqlo | Shopping | 1.73× | ||
| 13 | Germany | Travel & Leisure | 1.66× | ||
| 14 | Desserts | Food & Beverages | 1.62× | ||
| 15 | Garden furniture | Home & Garden | 1.60× | ||
| 16 | Luxury real estate | Business & Career | 1.59× | ||
| 17 | Dinner | Food & Beverages | 1.56× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 19 | Systembolaget | Shopping | 1.51× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.47× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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