A data profile of the people who buy, follow and care about Country in Norway — modelled from more than twelve digital signal sources. Country has an estimated audience of 1,321,222 people in Norway.
Country has an estimated audience of 1,321,222 people in Norway. 54.1% are female, 45.9% are male, average age 45.3. Top brand affinities: Stockholm, Scandinavia, JYSK, Copenhagen, Germany.
Top brand affinities include Stockholm, Scandinavia, JYSK, with strongest over-indexing on Stockholm (6.52× the country average).
Demographically, the Country audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Country fan in Norway is balanced, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Stockholm.
The key figures that characterise the Country profile in Norway.
54.1% are female, 45.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.3 |
| Estimated audience size | 1,321,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Country audience comes from Norway.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 6.52× | ||
| 02 | Canada | Travel & Leisure | 2.14× | ||
| 03 | Copenhagen | Travel & Leisure | 2.04× | ||
| 04 | Germany | Travel & Leisure | 2.03× | ||
| 05 | Thailand | Travel & Leisure | 1.81× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 07 | JYSK | Home & Garden | 1.71× | ||
| 08 | Scandinavia | Travel & Leisure | 1.70× | ||
| 09 | Fragrances | Beauty & Wellness | 1.59× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.59× | ||
| 11 | First-time buyer | Shopping | 1.59× | ||
| 12 | Luxury real estate | Business & Career | 1.59× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.59× | ||
| 14 | Lodging | Travel & Leisure | 1.58× | ||
| 15 | Pizza | Food & Beverages | 1.55× | ||
| 16 | Local food | Food & Beverages | 1.55× | ||
| 17 | Sewing machine | Home & Garden | 1.55× | ||
| 18 | London | Travel & Leisure | 1.54× | ||
| 19 | Art museum | Arts & Culture | 1.53× | ||
| 20 | Accounting | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.31× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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