A data profile of the people who buy, follow and care about Stockholm in Norway — modelled from more than twelve digital signal sources. Stockholm has an estimated audience of 580,467 people in Norway.
Stockholm has an estimated audience of 580,467 people in Norway. 60.2% are female, 39.8% are male, average age 45.2. Top brand affinities: Country, Northern Europe, Stockholm University, Clas Ohlson, Europe.
Top brand affinities include Country, Northern Europe, Stockholm University, with strongest over-indexing on Country (6.52× the country average).
Demographically, the Stockholm audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Stockholm fan in Norway is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Country.
The key figures that characterise the Stockholm profile in Norway.
60.2% are female, 39.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.2 |
| Estimated audience size | 580,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Stockholm audience comes from Norway.
| Country | Share |
|---|---|
| Sweden | 25.8% |
| United States | 7.7% |
| Germany | 6.3% |
The strongest cross-interests of the Stockholm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm University | Business & Career | 11.16× | ||
| 02 | Country | Travel & Leisure | 6.52× | ||
| 03 | Skansen | Music & Radio | 4.83× | ||
| 04 | Northern Europe | Politics & Society | 3.59× | ||
| 05 | Europe | Travel & Leisure | 2.65× | ||
| 06 | Sweden | Travel & Leisure | 2.17× | ||
| 07 | Fashion design | Business & Career | 2.00× | ||
| 08 | Nordic countries | Travel & Leisure | 1.96× | ||
| 09 | Clas Ohlson | Shopping | 1.77× | ||
| 10 | Luxury goods | Fashion & Accessoires | 1.76× | ||
| 11 | Oslo | Travel & Leisure | 1.73× | ||
| 12 | Shoes | Fashion & Accessoires | 1.66× | ||
| 13 | Scandinavia | Travel & Leisure | 1.65× | ||
| 14 | Hotels | Travel & Leisure | 1.59× | ||
| 15 | Furniture | Home & Garden | 1.57× | ||
| 16 | House | Home & Garden | 1.53× | ||
| 17 | Apartment | Business & Career | 1.53× | ||
| 18 | Home improvement | Home & Garden | 1.52× | ||
| 19 | Child | Kids & Family | 1.52× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 1.07× | |
| Early Adopter Mentality | POWER | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Stockholm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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