A data profile of the people who buy, follow and care about Trondheim in Norway — modelled from more than twelve digital signal sources. Trondheim has an estimated audience of 975,364 people in Norway.
Trondheim has an estimated audience of 975,364 people in Norway. 52.9% are female, 47.1% are male, average age 42.6. Top brand affinities: Mercedes-Benz GLA-Class, Real-time ridesharing, Liquor store, Seattle Sounders FC, Volkswagen Gol.
Top brand affinities include Mercedes-Benz GLA-Class, Real-time ridesharing, Liquor store, with strongest over-indexing on Mercedes-Benz GLA-Class (1.67× the country average).
Demographically, the Trondheim audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Trondheim fan in Norway is balanced, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Mercedes-Benz GLA-Class.
The key figures that characterise the Trondheim profile in Norway.
52.9% are female, 47.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.6 |
| Estimated audience size | 975,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Trondheim audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 60.5% |
| Finland | 8.6% |
| Netherlands | 6.8% |
The strongest cross-interests of the Trondheim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen Gol | Cars & Mobility | 1.79× | ||
| 02 | Mercedes-Benz SL-Class | Cars & Mobility | 1.76× | ||
| 03 | Seattle Sounders FC | Sports | 1.71× | ||
| 04 | Mercedes-Benz GLA-Class | Cars & Mobility | 1.67× | ||
| 05 | Liquor store | Food & Beverages | 1.64× | ||
| 06 | Real-time ridesharing | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.17× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Trondheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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