A data profile of the people who buy, follow and care about Bergen in Norway — modelled from more than twelve digital signal sources. Bergen has an estimated audience of 1,022,565 people in Norway.
Bergen has an estimated audience of 1,022,565 people in Norway. 56.6% are female, 43.4% are male, average age 45.2. Top brand affinities: Scandinavia, Fjord, Gina Tricot, Psychology, Facebook Messenger.
Top brand affinities include Scandinavia, Fjord, Gina Tricot, with strongest over-indexing on Scandinavia (1.58× the country average).
Demographically, the Bergen audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Bergen fan in Norway is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Scandinavia.
The key figures that characterise the Bergen profile in Norway.
56.6% are female, 43.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.2 |
| Estimated audience size | 1,022,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Bergen audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 27.8% |
| United States | 9.3% |
| Germany | 7.7% |
The strongest cross-interests of the Bergen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fjord | Travel & Leisure | 2.82× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.33× | ||
| 03 | Internet & Social Media | 2.31× | |||
| 04 | Fast casual restaurants | Food & Beverages | 2.10× | ||
| 05 | Hurtigruten | Travel & Leisure | 2.04× | ||
| 06 | Facebook Messenger | Internet & Social Media | 1.89× | ||
| 07 | Kindergarten | Kids & Family | 1.85× | ||
| 08 | Cruises | Travel & Leisure | 1.78× | ||
| 09 | Bars | Travel & Leisure | 1.77× | ||
| 10 | Modern architecture | Arts & Culture | 1.69× | ||
| 11 | Festival | Music & Radio | 1.66× | ||
| 12 | Fiction books | Literature | 1.65× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 14 | Scandinavia | Travel & Leisure | 1.58× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.55× | ||
| 16 | Lunch | Food & Beverages | 1.55× | ||
| 17 | Dinner | Food & Beverages | 1.54× | ||
| 18 | Psychology | Business & Career | 1.53× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Individualism | JOY | 1.44× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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