A data profile of the people who buy, follow and care about Festival in Norway — modelled from more than twelve digital signal sources. Festival has an estimated audience of 793,345 people in Norway.
Festival has an estimated audience of 793,345 people in Norway. 54.2% are female, 45.8% are male, average age 44.0. Top brand affinities: Biltema, Google, Norsk Tipping, IKEA, Facebook.
Top brand affinities include Biltema, Google, Norsk Tipping, with strongest over-indexing on Biltema (1.65× the country average).
Demographically, the Festival audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Festival fan in Norway is balanced, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Festival profile in Norway.
54.2% are female, 45.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.0 |
| Estimated audience size | 793,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Festival audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday | Travel & Leisure | 2.30× | ||
| 02 | Jazz music | Music & Radio | 2.09× | ||
| 03 | Pop music | Music & Radio | 1.92× | ||
| 04 | Politics and social issues | Politics & Society | 1.70× | ||
| 05 | Culture | Literature | 1.70× | ||
| 06 | Biltema | Business & Career | 1.65× | ||
| 07 | Internet & Social Media | 1.63× | |||
| 08 | Oslo | Travel & Leisure | 1.63× | ||
| 09 | Internet & Social Media | 1.61× | |||
| 10 | Norway | Travel & Leisure | 1.61× | ||
| 11 | Nordic countries | Travel & Leisure | 1.61× | ||
| 12 | Kitchen | Home & Garden | 1.61× | ||
| 13 | Scandinavia | Travel & Leisure | 1.60× | ||
| 14 | Hotels | Travel & Leisure | 1.57× | ||
| 15 | Social network | Internet & Social Media | 1.57× | ||
| 16 | Apartment | Business & Career | 1.57× | ||
| 17 | Norsk Tipping | Games | 1.56× | ||
| 18 | IKEA | Home & Garden | 1.54× | ||
| 19 | Software | Technology & Electronics | 1.54× | ||
| 20 | Mobile phones | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.54× | |
| Patriotism | CONSERVATISM | 0.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.20× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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