A data profile of the people who buy, follow and care about Festival in Denmark — modelled from more than twelve digital signal sources. Festival has an estimated audience of 1,193,795 people in Denmark.
Festival has an estimated audience of 1,193,795 people in Denmark. 53.6% are female, 46.4% are male, average age 44.7. Top brand affinities: Pop music, Dance, Classical music, Jazz music, Theatre.
Top brand affinities include Pop music, Dance, Classical music, with strongest over-indexing on Pop music (1.55× the country average).
Demographically, the Festival audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Festival fan in Denmark is balanced, around 44.7 years old, with strong Social Media Usage tendencies and a notable affinity for Pop music.
The key figures that characterise the Festival profile in Denmark.
53.6% are female, 46.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.7 |
| Estimated audience size | 1,193,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Festival audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Folklore | Politics & Society | 1.94× | ||
| 02 | Community issues | Arts & Culture | 1.81× | ||
| 03 | Swing music | Music & Radio | 1.78× | ||
| 04 | Rasmus Seebach | Music & Radio | 1.77× | ||
| 05 | Cultural center | Arts & Culture | 1.70× | ||
| 06 | American folk music | Music & Radio | 1.67× | ||
| 07 | MyHeritage | Kids & Family | 1.56× | ||
| 08 | Pop music | Music & Radio | 1.55× | ||
| 09 | Classical music | Music & Radio | 1.55× | ||
| 10 | Microphone | Music & Radio | 1.55× | ||
| 11 | Royal Danish Theatre | Arts & Culture | 1.54× | ||
| 12 | Melbourne | Travel & Leisure | 1.54× | ||
| 13 | Choir | Home & Garden | 1.54× | ||
| 14 | Jazz music | Music & Radio | 1.52× | ||
| 15 | Theatre | Music & Radio | 1.52× | ||
| 16 | Blues music | Music & Radio | 1.52× | ||
| 17 | Guitar | Music & Radio | 1.52× | ||
| 18 | American rock | Music & Radio | 1.52× | ||
| 19 | Singing | Music & Radio | 1.51× | ||
| 20 | Dance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Travelling | THRILL | 0.56× | |
| Patriotism | CONSERVATISM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.13× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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