A data profile of the people who buy, follow and care about Jazz music in Denmark — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 1,067,916 people in Denmark.
Jazz music has an estimated audience of 1,067,916 people in Denmark. 51.1% are female, 48.9% are male, average age 45.1. Top brand affinities: Self care, Decoration, Handmade Crafts, Home construction, Home Interior Design.
Top brand affinities include Self care, Decoration, Handmade Crafts, with strongest over-indexing on Self care (2.1× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Jazz music fan in Denmark is balanced, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Self care.
The key figures that characterise the Jazz music profile in Denmark.
51.1% are female, 48.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 45.1 |
| Estimated audience size | 1,067,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Jazz music audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dixieland | Music & Radio | 2.55× | ||
| 02 | Bob Dylan | Music & Radio | 2.21× | ||
| 03 | Handmade Crafts | Kids & Family | 2.13× | ||
| 04 | Self care | Health | 2.10× | ||
| 05 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 06 | Sort Sol | Music & Radio | 1.99× | ||
| 07 | Choir | Home & Garden | 1.96× | ||
| 08 | Decoration | Home & Garden | 1.93× | ||
| 09 | Bodybuilding & Fitness | Sports | 1.80× | ||
| 10 | Travel Adventures | Travel & Leisure | 1.69× | ||
| 11 | Design & Interior | Home & Garden | 1.69× | ||
| 12 | Interior designs | Home & Garden | 1.68× | ||
| 13 | Marketing communications | Business & Career | 1.67× | ||
| 14 | Home Interior Design | Home & Garden | 1.66× | ||
| 15 | Home construction | Home & Garden | 1.65× | ||
| 16 | Orchestra | Music & Radio | 1.64× | ||
| 17 | Package tour | Travel & Leisure | 1.64× | ||
| 18 | Ældre Sagen | Politics & Society | 1.59× | ||
| 19 | Dagbladet Information | News | 1.54× | ||
| 20 | Knitting pattern | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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