A data profile of the people who buy, follow and care about Jazz music in Austria — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 1,270,420 people in Austria.
The average Jazz music fan in Austria is 39.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Konstantin Wecker, Thomann, Music school, with strongest over-indexing on Konstantin Wecker (1.74× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Jazz music fan in Austria is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Konstantin Wecker.
The key figures that characterise the Jazz music profile in Austria.
51.3% are female, 48.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.5 |
| Estimated audience size | 1,270,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Jazz music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
Where the Jazz music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.09× | |
| 02 | Vorarlberg | ~50K | 1.05× | |
| 03 | Carinthia (state) | ~70K | 1.02× | |
| 04 | Salzburg | ~90K | 1.01× | |
| 05 | Tyrol | ~80K | 0.96× | |
| 06 | Vienna | ~200K | 0.95× | |
| 07 | Lower Austria | ~200K | 0.95× | |
| 08 | Upper Austria | ~200K | 0.94× | |
| 09 | Styria | ~100K | 0.92× |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dixieland | Music & Radio | 2.22× | ||
| 02 | Deep Purple | Music & Radio | 1.94× | ||
| 03 | Trombone | Music & Radio | 1.85× | ||
| 04 | Pink Floyd | Music & Radio | 1.80× | ||
| 05 | Conducting | Music & Radio | 1.78× | ||
| 06 | Parov Stelar | Music & Radio | 1.78× | ||
| 07 | Ragtime | Music & Radio | 1.75× | ||
| 08 | Konstantin Wecker | Music & Radio | 1.74× | ||
| 09 | Ö1 | Music & Radio | 1.69× | ||
| 10 | Bob Dylan | Music & Radio | 1.69× | ||
| 11 | Janis Joplin | Music & Radio | 1.69× | ||
| 12 | Music school | Music & Radio | 1.68× | ||
| 13 | Cello | Music & Radio | 1.65× | ||
| 14 | Josef Hader | Movies & TV | 1.62× | ||
| 15 | Thomann | Shopping | 1.60× | ||
| 16 | Boogie-woogie | Music & Radio | 1.58× | ||
| 17 | Flute | Music & Radio | 1.58× | ||
| 18 | Clarinet | Music & Radio | 1.57× | ||
| 19 | Frank Sinatra | Music & Radio | 1.54× | ||
| 20 | Trumpet | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Mindfulness | BALANCE | 1.02× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Travelling | THRILL | 0.90× |
Jazz music has an estimated audience of 1,270,420 people in Austria, concentrated in Vienna and Lower Austria.
51.3% of Jazz music fans are female, 48.7% are male, with an average age of 39.5 years.
Jazz music fans show strongest brand affinity for Konstantin Wecker (1.74×), Thomann (1.6×), and Music school (1.68×) over the country average.
Jazz music fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Jazz music itself, the audience over-indexes on Thomann (1.6×), Music school (1.68×), Dixieland (2.22×), and Ö1 (1.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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