A data profile of the people who buy, follow and care about Jazz music in Mexico — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 7,524,941 people in Mexico.
Jazz music has an estimated audience of 7,524,941 people in Mexico. 50.1% are female, 49.9% are male, average age 30.9. Top brand affinities: Harmony, Cumbia, Attachment theory, Choir, Jenni Rivera.
Top brand affinities include Harmony, Cumbia, Attachment theory, with strongest over-indexing on Harmony (1.51× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Jazz music fan in Mexico is balanced, around 30.9 years old, with strong Tradition tendencies and a notable affinity for Harmony.
The key figures that characterise the Jazz music profile in Mexico.
50.1% are female, 49.9% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.9 |
| Estimated audience size | 7,524,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Jazz music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saxophone | Music & Radio | 1.79× | ||
| 02 | Waltz | Music & Radio | 1.73× | ||
| 03 | Romantic music | Music & Radio | 1.69× | ||
| 04 | Cool jazz | Music & Radio | 1.68× | ||
| 05 | Peruvian cumbia | Music & Radio | 1.64× | ||
| 06 | Argentine cumbia | Music & Radio | 1.64× | ||
| 07 | Jenni Rivera | Music & Radio | 1.62× | ||
| 08 | Creative Commons | Technology & Electronics | 1.62× | ||
| 09 | Doo-wop | Music & Radio | 1.62× | ||
| 10 | Huapango | Music & Radio | 1.60× | ||
| 11 | Grupera | Music & Radio | 1.58× | ||
| 12 | Choir | Home & Garden | 1.56× | ||
| 13 | Mexican cumbia | Music & Radio | 1.55× | ||
| 14 | Latin American music | Music & Radio | 1.54× | ||
| 15 | narco corridos | Music & Radio | 1.54× | ||
| 16 | Attachment theory | Kids & Family | 1.53× | ||
| 17 | Cumbia | Music & Radio | 1.52× | ||
| 18 | Harmony | Kids & Family | 1.51× | ||
| 19 | Romanticism | Politics & Society | 1.51× | ||
| 20 | Keratin | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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