Jazz music Audience in Mexico
Jazz music has an estimated audience of 7,524,941 people in Mexico. 50.1% are female, 49.9% are male, average age 30.9. Top brand affinities: Harmony, Cumbia, Récord, Attachment theory, Choir.
Top brand affinities include Harmony, Cumbia, Récord, with strongest over-indexing on Harmony (1.51× the country average). Demographically, the Jazz music audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Jazz music fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.9 |
| Estimated audience size | 7,524,941 |
Audience persona
The typical Jazz music fan in Mexico is balanced, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harmony | 1.51× | Kids & Family |
| Cumbia | 1.52× | Music & Radio |
| Récord | 1.5× | Sports |
| Attachment theory | 1.53× | Kids & Family |
| Choir | 1.56× | Home & Garden |
| Jenni Rivera | 1.62× | Music & Radio |
| Creative Commons | 1.62× | Technology & Electronics |
| Romanticism | 1.51× | Politics & Society |
| Keratin | 1.5× | Beauty & Wellness |
| Doo-wop | 1.62× | Music & Radio |
| Mexican cumbia | 1.55× | Music & Radio |
| Romantic music | 1.69× | Music & Radio |
| Grupera | 1.58× | Music & Radio |
| Waltz | 1.73× | Music & Radio |
| Latin American music | 1.54× | Music & Radio |
| Peruvian cumbia | 1.64× | Music & Radio |
| Argentine cumbia | 1.64× | Music & Radio |
| Huapango | 1.6× | Music & Radio |
| Cool jazz | 1.68× | Music & Radio |
| narco corridos | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.62 |
| Risk Appetite | THRILL | 2.59 |
| Travelling | THRILL | 1.43 |
| Spirituality | BALANCE | 1.34 |
| Creativity | OPEN | 1.26 |
| LGBTQ+ Identity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
See Jazz music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.