Cumbia Audience in Mexico
Cumbia has an estimated audience of 5,436,294 people in Mexico. 46.1% are female, 53.9% are male, average age 33.1. Top regions: State of Mexico, Puebla, Veracruz (state). Top brand affinities: Peruvian cumbia, Mexican cumbia, musica ranchera, Argentine cumbia, Grupera.
The average Cumbia fan in Mexico is 33.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Puebla, Veracruz (state). Top brand affinities include Peruvian cumbia, Mexican cumbia, musica ranchera, with strongest over-indexing on Peruvian cumbia (3.2× the country average). Demographically, the Cumbia audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Cumbia fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 33.1 |
| Estimated audience size | 5,436,294 |
Audience persona
The typical Cumbia fan in Mexico is balanced, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Peruvian cumbia.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 779,279 | 1.04× |
| Puebla | 461,812 | 1.6× |
| Veracruz (state) | 426,642 | 1.33× |
| Guanajuato | 317,244 | 1.23× |
| Jalisco | 297,071 | 0.74× |
| Oaxaca | 256,575 | 1.7× |
| Chiapas | 246,159 | 1.51× |
| Hidalgo | 205,608 | 1.56× |
| Nuevo Leon | 198,361 | 0.61× |
| Guerrero | 194,036 | 1.41× |
| Baja California | 178,918 | 0.79× |
| Michoacan de Ocampo | 157,176 | 0.84× |
| Chihuahua | 141,565 | 0.75× |
| Coahuila de Zaragoza | 124,162 | 0.76× |
| Yucatan | 119,327 | 1.06× |
| Morelos | 102,109 | 1.09× |
| Tlaxcala | 85,295 | 1.37× |
| Sinaloa | 78,257 | 0.54× |
| Zacatecas | 61,596 | 0.89× |
| Aguascalientes | 55,097 | 0.8× |
| Durango | 47,137 | 0.63× |
| Campeche | 36,998 | 0.89× |
| Nayarit | 33,067 | 0.63× |
| Baja California Sur | 30,935 | 0.71× |
| Colima | 17,949 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peruvian cumbia | 3.2× | Music & Radio |
| Mexican cumbia | 2.25× | Music & Radio |
| musica ranchera | 1.62× | Music & Radio |
| Argentine cumbia | 2.52× | Music & Radio |
| Grupera | 1.77× | Music & Radio |
| Romantic music | 1.84× | Music & Radio |
| Vallenato | 1.8× | Travel & Leisure |
| Tropical music | 1.78× | Music & Radio |
| Armenia | 1.81× | Travel & Leisure |
| KaRoL G | 1.59× | Music & Radio |
| Los Temerarios | 2.28× | Music & Radio |
| Bomba (Puerto Rico) | 1.58× | |
| Virtual private network | 1.74× | Technology & Electronics |
| Electronic keyboard | 2.16× | Music & Radio |
| Tierra Cali | 2.11× | Travel & Leisure |
| Rumba (dance) | 1.77× | Music & Radio |
| Antonio Aguilar | 1.55× | Music & Radio |
| Rocío Dúrcal | 1.63× | Movies & TV |
| Diego Verdaguer | 1.73× | Music & Radio |
| Pedro Fernández | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.5 |
| Patriotism | CONSERVATISM | 1.16 |
| Travelling | THRILL | 0.98 |
| Urban Lifestyle | OPEN | 0.95 |
| Extroversion | THRILL | 0.94 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Mexico | 20.1% |
| Colombia | 15.8% |
See Cumbia audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
Frequently asked questions
How many fans does Cumbia have in Mexico?
Cumbia has an estimated audience of 5,436,294 people in Mexico, concentrated in State of Mexico and Puebla.
What is the gender split and age of Cumbia fans?
46.1% of Cumbia fans are female, 53.9% are male, with an average age of 33.1 years.
Which brands do Cumbia fans like most?
Cumbia fans show strongest brand affinity for Peruvian cumbia (3.2×), Mexican cumbia (2.25×), and musica ranchera (1.62×) over the country average.
Where do Cumbia fans live in Mexico?
Cumbia fans in Mexico are most concentrated in State of Mexico (reach 779,279), Puebla (reach 461,812), and Veracruz (state) (reach 426,642). These three regions account for the largest share of the active audience.
What other brands do Cumbia fans also like?
Beyond Cumbia itself, the audience over-indexes on Mexican cumbia (2.25×), musica ranchera (1.62×), Argentine cumbia (2.52×), and Grupera (1.77×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.