A data profile of the people who buy, follow and care about Jazz music in Finland — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 792,881 people in Finland.
Jazz music has an estimated audience of 792,881 people in Finland. 54.3% are female, 45.7% are male, average age 43.4. Top brand affinities: Blues music, Self care, Michael Monroe, Orchestra, Bob Dylan.
Top brand affinities include Blues music, Self care, Michael Monroe, with strongest over-indexing on Blues music (1.6× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Jazz music fan in Finland is balanced, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for Blues music.
The key figures that characterise the Jazz music profile in Finland.
54.3% are female, 45.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.4 |
| Estimated audience size | 792,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Jazz music audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 2.15× | ||
| 02 | Deep Purple | Music & Radio | 1.97× | ||
| 03 | Boogie-woogie | Music & Radio | 1.95× | ||
| 04 | Spiritual (music) | Music & Radio | 1.93× | ||
| 05 | Uriah Heep (band) | Music & Radio | 1.87× | ||
| 06 | Choir | Home & Garden | 1.82× | ||
| 07 | Saxophone | Music & Radio | 1.80× | ||
| 08 | Beauty Makeup | Beauty & Wellness | 1.80× | ||
| 09 | Southern rock | Music & Radio | 1.79× | ||
| 10 | J. Karjalainen | Music & Radio | 1.72× | ||
| 11 | Swing music | Music & Radio | 1.72× | ||
| 12 | Ismo Alanko | Music & Radio | 1.69× | ||
| 13 | Amorphis | Music & Radio | 1.66× | ||
| 14 | Dire Straits | Music & Radio | 1.66× | ||
| 15 | Blues music | Music & Radio | 1.60× | ||
| 16 | Michael Monroe | Music & Radio | 1.59× | ||
| 17 | Self care | Health | 1.57× | ||
| 18 | Orchestra | Music & Radio | 1.57× | ||
| 19 | Acid rock | Music & Radio | 1.57× | ||
| 20 | Classic rock | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Travelling | THRILL | 0.99× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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