A data profile of the people who buy, follow and care about Pop music in Finland — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 1,165,863 people in Finland.
Pop music has an estimated audience of 1,165,863 people in Finland. 61.2% are female, 38.8% are male, average age 44.3. Top brand affinities: Harrods, Polo Ralph Lauren, Financial Times, Céline, Polo shirt.
Top brand affinities include Harrods, Polo Ralph Lauren, Financial Times, with strongest over-indexing on Harrods (1.68× the country average).
Demographically, the Pop music audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Pop music fan in Finland is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Harrods.
The key figures that characterise the Pop music profile in Finland.
61.2% are female, 38.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 44.3 |
| Estimated audience size | 1,165,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Pop music audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 1.80× | ||
| 02 | paul smith | Fashion & Accessoires | 1.77× | ||
| 03 | Breuninger | Fashion & Accessoires | 1.77× | ||
| 04 | Pepe Jeans | Fashion & Accessoires | 1.74× | ||
| 05 | Slate (magazine) | Internet & Social Media | 1.74× | ||
| 06 | Polo Ralph Lauren | Fashion & Accessoires | 1.73× | ||
| 07 | Lee Cooper | Cars & Mobility | 1.73× | ||
| 08 | Le Monde | News | 1.72× | ||
| 09 | Goodwood Festival of Speed | Sports | 1.72× | ||
| 10 | The Telegraph | News | 1.70× | ||
| 11 | I-D | Fashion & Accessoires | 1.70× | ||
| 12 | Sandro Paris | Fashion & Accessoires | 1.69× | ||
| 13 | Harrods | Shopping | 1.68× | ||
| 14 | Robb Report | Fashion & Accessoires | 1.68× | ||
| 15 | Polo shirt | Fashion & Accessoires | 1.67× | ||
| 16 | Wrangler (jeans) | Fashion & Accessoires | 1.66× | ||
| 17 | A.P.C. | Fashion & Accessoires | 1.65× | ||
| 18 | FentyBeauty | Beauty & Wellness | 1.55× | ||
| 19 | Kenzo | Fashion & Accessoires | 1.53× | ||
| 20 | Financial Times | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Urban Lifestyle | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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