A data profile of the people who buy, follow and care about Rock music in Finland — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 1,488,599 people in Finland.
Rock music has an estimated audience of 1,488,599 people in Finland. 54.8% are female, 45.2% are male, average age 45.4.
Demographically, the Rock music audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The key figures that characterise the Rock music profile in Finland.
54.8% are female, 45.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.4 |
| Estimated audience size | 1,488,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Rock music audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.81× | |
| Urban Lifestyle | OPEN | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Urban Lifestyle | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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