A data profile of the people who buy, follow and care about Rock music in Sweden — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 3,032,407 people in Sweden.
Rock music has an estimated audience of 3,032,407 people in Sweden. 49.8% are female, 50.2% are male, average age 45.4. Top brand affinities: E Street Band, Peter Gabriel, Collective Soul, Burning Brides, School of Fish.
Top brand affinities include E Street Band, Peter Gabriel, Collective Soul, with strongest over-indexing on E Street Band (1.57× the country average).
Demographically, the Rock music audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
The typical Rock music fan in Sweden is balanced, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for E Street Band.
The key figures that characterise the Rock music profile in Sweden.
49.8% are female, 50.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.4 |
| Estimated audience size | 3,032,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Rock music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E Street Band | Music & Radio | 1.57× | ||
| 02 | Collective Soul | Music & Radio | 1.56× | ||
| 03 | Burning Brides | Music & Radio | 1.56× | ||
| 04 | School of Fish | Music & Radio | 1.56× | ||
| 05 | Peter Gabriel | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Early Adopter Mentality | POWER | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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