A data profile of the people who buy, follow and care about Classical music in Sweden — modelled from more than twelve digital signal sources. Classical music has an estimated audience of 1,821,020 people in Sweden.
Classical music has an estimated audience of 1,821,020 people in Sweden. 53.5% are female, 46.5% are male, average age 45.6. Top brand affinities: Orchestra, Self care, Björn Skifs, Music school, Tommy Körberg.
Top brand affinities include Orchestra, Self care, Björn Skifs, with strongest over-indexing on Orchestra (2.42× the country average).
Demographically, the Classical music audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Classical music fan in Sweden is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Orchestra.
The key figures that characterise the Classical music profile in Sweden.
53.5% are female, 46.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.6 |
| Estimated audience size | 1,821,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Classical music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Classical music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conducting | Music & Radio | 2.49× | ||
| 02 | Music school | Music & Radio | 2.48× | ||
| 03 | Clarinet | Music & Radio | 2.44× | ||
| 04 | Paul Simon | Music & Radio | 2.44× | ||
| 05 | Orchestra | Music & Radio | 2.42× | ||
| 06 | Harmonica | Music & Radio | 2.28× | ||
| 07 | Choir | Home & Garden | 2.12× | ||
| 08 | Violin | Music & Radio | 2.05× | ||
| 09 | Pianist | Music & Radio | 2.04× | ||
| 10 | Bob Dylan | Music & Radio | 2.00× | ||
| 11 | Mikael Wiehe | Music & Radio | 1.96× | ||
| 12 | Music education | Music & Radio | 1.94× | ||
| 13 | Tommy Körberg | Movies & TV | 1.91× | ||
| 14 | Old age | Politics & Society | 1.70× | ||
| 15 | Allsång på Skansen | Movies & TV | 1.69× | ||
| 16 | Björn Skifs | Movies & TV | 1.68× | ||
| 17 | Musical ensemble | Music & Radio | 1.62× | ||
| 18 | Lotta Engberg | Music & Radio | 1.57× | ||
| 19 | Nanne Grönvall | Music & Radio | 1.53× | ||
| 20 | Self care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Early Adopter Mentality | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Classical music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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