A data profile of the people who buy, follow and care about Jazz music in Sweden — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 1,890,820 people in Sweden.
Jazz music has an estimated audience of 1,890,820 people in Sweden. 49.0% are female, 51.0% are male, average age 45.1. Top brand affinities: Rock music, Blues music, Björn Skifs, Guitar, Electric guitar.
Top brand affinities include Rock music, Blues music, Björn Skifs, with strongest over-indexing on Rock music (1.51× the country average).
Demographically, the Jazz music audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Jazz music fan in Sweden is balanced, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Rock music.
The key figures that characterise the Jazz music profile in Sweden.
49.0% are female, 51.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.1 |
| Estimated audience size | 1,890,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Jazz music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dixieland | Music & Radio | 2.46× | ||
| 02 | Paul Simon | Music & Radio | 2.12× | ||
| 03 | Ace Frehley | Music & Radio | 2.03× | ||
| 04 | Bob Dylan | Music & Radio | 2.01× | ||
| 05 | Ragtime | Music & Radio | 1.90× | ||
| 06 | Mikael Wiehe | Music & Radio | 1.88× | ||
| 07 | Music school | Music & Radio | 1.77× | ||
| 08 | Southern rock | Music & Radio | 1.76× | ||
| 09 | Björn Skifs | Movies & TV | 1.73× | ||
| 10 | Boogie-woogie | Music & Radio | 1.71× | ||
| 11 | Choir | Home & Garden | 1.67× | ||
| 12 | David Bowie | Music & Radio | 1.61× | ||
| 13 | JLT (John Lindberg Trio) | Music & Radio | 1.60× | ||
| 14 | Blues music | Music & Radio | 1.59× | ||
| 15 | Bruce Springsteen | Music & Radio | 1.56× | ||
| 16 | AC/DC | Music & Radio | 1.55× | ||
| 17 | Electric guitar | Music & Radio | 1.53× | ||
| 18 | String instrument | Music & Radio | 1.53× | ||
| 19 | Guitar | Music & Radio | 1.52× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Urban Lifestyle | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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