A data profile of the people who buy, follow and care about Guitar in Sweden — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 1,195,445 people in Sweden.
Guitar has an estimated audience of 1,195,445 people in Sweden. 43.4% are female, 56.6% are male, average age 43.9. Top brand affinities: Tattoos, Dogs, Google, Jotex, Fiction books.
Top brand affinities include Tattoos, Dogs, Google, with strongest over-indexing on Tattoos (2.98× the country average).
Demographically, the Guitar audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Guitar fan in Sweden is more male, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Tattoos.
The key figures that characterise the Guitar profile in Sweden.
43.4% are female, 56.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.9 |
| Estimated audience size | 1,195,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Guitar audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.61× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.98× | ||
| 03 | Piano | Music & Radio | 2.73× | ||
| 04 | Musical film | Movies & TV | 2.67× | ||
| 05 | Musical theatre | Movies & TV | 2.58× | ||
| 06 | Science fiction movies | Movies & TV | 2.54× | ||
| 07 | First-person shooter games | Games | 2.48× | ||
| 08 | Fiction books | Literature | 2.47× | ||
| 09 | Charity and causes | Business & Career | 2.46× | ||
| 10 | Cruises | Travel & Leisure | 2.33× | ||
| 11 | Festival | Music & Radio | 2.06× | ||
| 12 | Dogs | Pets & Animals | 1.99× | ||
| 13 | Bars | Travel & Leisure | 1.96× | ||
| 14 | Hair products | Beauty & Wellness | 1.88× | ||
| 15 | Happiness | Health | 1.82× | ||
| 16 | Meat | Food & Beverages | 1.78× | ||
| 17 | Video games | Games | 1.59× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.18× | |
| Community Orientation | OPEN | 1.76× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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