A data profile of the people who buy, follow and care about Guitar in Argentina — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 1,511,140 people in Argentina.
Guitar has an estimated audience of 1,511,140 people in Argentina. 53.2% are female, 46.8% are male, average age 38.4. Top brand affinities: AC/DC, Led Zeppelin, Red Hot Chili Peppers, Iron Maiden, Daft Punk.
Top brand affinities include AC/DC, Led Zeppelin, Red Hot Chili Peppers, with strongest over-indexing on AC/DC (1.62× the country average).
Demographically, the Guitar audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Guitar fan in Argentina is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for AC/DC.
The key figures that characterise the Guitar profile in Argentina.
53.2% are female, 46.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.4 |
| Estimated audience size | 1,511,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Guitar audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Led Zeppelin | Music & Radio | 1.89× | ||
| 02 | Red Hot Chili Peppers | Music & Radio | 1.84× | ||
| 03 | Goth subculture | Fashion & Accessoires | 1.81× | ||
| 04 | Iron Maiden | Music & Radio | 1.76× | ||
| 05 | Arctic Monkeys | Music & Radio | 1.75× | ||
| 06 | Daft Punk | Music & Radio | 1.74× | ||
| 07 | Foo Fighters | Music & Radio | 1.69× | ||
| 08 | Twenty One Pilots | Music & Radio | 1.67× | ||
| 09 | Dickies | Fashion & Accessoires | 1.67× | ||
| 10 | Aerosmith | Music & Radio | 1.63× | ||
| 11 | AC/DC | Music & Radio | 1.62× | ||
| 12 | Banksy | Arts & Culture | 1.57× | ||
| 13 | Cara Delevingne | Fashion & Accessoires | 1.56× | ||
| 14 | Charli XCX | Music & Radio | 1.56× | ||
| 15 | Cyndi Lauper | Music & Radio | 1.55× | ||
| 16 | Rammstein | Music & Radio | 1.55× | ||
| 17 | Sons of Anarchy | Movies & TV | 1.55× | ||
| 18 | Seth Rogen | Movies & TV | 1.54× | ||
| 19 | Depeche Mode | Music & Radio | 1.53× | ||
| 20 | Single malt whisky | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Sustainability | BALANCE | 1.15× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Indulgence | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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