A data profile of the people who buy, follow and care about Guitar in Ireland — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 792,737 people in Ireland.
Guitar has an estimated audience of 792,737 people in Ireland. 49.0% are female, 51.0% are male, average age 42.8. Top brand affinities: Piano, NCT (band), Electric guitar, Livemusic, Manga.
Top brand affinities include Piano, NCT (band), Electric guitar, with strongest over-indexing on Piano (2.58× the country average).
Demographically, the Guitar audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Guitar fan in Ireland is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Piano.
The key figures that characterise the Guitar profile in Ireland.
49.0% are female, 51.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.8 |
| Estimated audience size | 792,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Guitar audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piano | Music & Radio | 2.58× | ||
| 02 | NBA playoffs | Sports | 2.57× | ||
| 03 | Electric guitar | Music & Radio | 2.48× | ||
| 04 | Bad Bunny | Music & Radio | 2.34× | ||
| 05 | Ozzy Osbourne | Music & Radio | 2.30× | ||
| 06 | NBA Finals | Sports | 2.15× | ||
| 07 | Black cat | Pets & Animals | 2.01× | ||
| 08 | Twitch | Games | 1.90× | ||
| 09 | NCT (band) | Music & Radio | 1.85× | ||
| 10 | Manga | Literature | 1.85× | ||
| 11 | Target Corporation | Shopping | 1.84× | ||
| 12 | Livemusic | Music & Radio | 1.79× | ||
| 13 | Pride | Politics & Society | 1.77× | ||
| 14 | Digital art | Arts & Culture | 1.75× | ||
| 15 | Luck | Health | 1.74× | ||
| 16 | Shih Tzu | Pets & Animals | 1.58× | ||
| 17 | French Bulldog | Pets & Animals | 1.53× | ||
| 18 | Bulldog | Pets & Animals | 1.52× | ||
| 19 | Mountains | Travel & Leisure | 1.52× | ||
| 20 | Poodle | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Career Orientation | POWER | 1.17× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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