Guitar Audience in Mexico
Guitar has an estimated audience of 4,637,242 people in Mexico. 46.9% are female, 53.1% are male, average age 32.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (397.22× the country average). Demographically, the Guitar audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Guitar fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 32.6 |
| Estimated audience size | 4,637,242 |
Audience persona
The typical Guitar fan in Mexico is balanced, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Guitar fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 397.22× | Travel & Leisure |
| Shopping and fashion | 165.61× | Shopping |
| Game consoles | 110.4× | Technology & Electronics |
| Catholic Church | 89.17× | Politics & Society |
| Sarcasm | 57.32× | Politics & Society |
| Mobile game | 47.8× | Games |
| Travel agency | 55.2× | Travel & Leisure |
| Valentine's Day | 96.19× | Kids & Family |
| Banana | 46.71× | Food & Beverages |
| El País | 46.71× | News |
| Broadcasting of sports events | 53.08× | Movies & TV |
| Exfoliation (cosmetology) | 73.5× | Beauty & Wellness |
| Dentistry | 36.09× | Business & Career |
| Freeware | 25.48× | Technology & Electronics |
| Daily Horoscope | 376.41× | Internet & Social Media |
| Love & Sex | 37.61× | Kids & Family |
| Sexology | 27.6× | Kids & Family |
| Papaya | 27.6× | Food & Beverages |
| Pilsner | 31.85× | Food & Beverages |
| Machu Picchu | 25.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 18.55 |
| Travelling | THRILL | 14.44 |
| Urban Lifestyle | OPEN | 3.17 |
| Risk Appetite | THRILL | 2.59 |
| Mindfulness | BALANCE | 1.58 |
| Patriotism | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
See Guitar audiences in other countries
More Musical instrument audiences in Mexico
- Piano (3,039,537)
- Bass guitar (2,731,542)
- Accordion (1,782,050)
- Saxophone (1,491,969)
- Violin (1,234,026)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.