Guitar Audience in Mexico
Guitar has an estimated audience of 4,637,242 people in Mexico. 46.9% are female, 53.1% are male, average age 32.6. Top brand affinities: Catholic Church, Banana, MSN, Sarcasm, Travel agency.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (2.96× the country average). Demographically, the Guitar audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Guitar fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 32.6 |
| Estimated audience size | 4,637,242 |
Audience persona
The typical Guitar fan in Mexico is balanced, around 32.6 years old, with strong Risk Appetite tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.96× | Politics & Society |
| Banana | 3.1× | Food & Beverages |
| MSN | 2.6× | News |
| Sarcasm | 2.89× | Politics & Society |
| Travel agency | 2.87× | Travel & Leisure |
| Pedro Pascal | 2.81× | Movies & TV |
| El País | 3.03× | News |
| Game consoles | 2.06× | Technology & Electronics |
| Freeware | 2.85× | Technology & Electronics |
| Broadcasting of sports events | 3.25× | Movies & TV |
| Dentistry | 2.49× | Business & Career |
| Sexology | 2.91× | Kids & Family |
| Papaya | 3.15× | Food & Beverages |
| Wattpad | 2.4× | Internet & Social Media |
| Google Drive | 2.5× | Technology & Electronics |
| Avocado | 2.92× | Food & Beverages |
| Office 365 | 2.22× | Technology & Electronics |
| Local food | 2.1× | Food & Beverages |
| RT (TV network) | 2.88× | Movies & TV |
| High school | 2.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Spirituality | BALANCE | 1.33 |
| Travelling | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.1 |
| DIY Mentality | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
See Guitar audiences in other countries
More Musical instrument audiences in Mexico
- Piano (3,039,537)
- Bass guitar (2,731,542)
- Accordion (1,782,050)
- Saxophone (1,491,969)
- Violin (1,234,026)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.