A data profile of the people who buy, follow and care about Guitar in Mexico — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 4,637,242 people in Mexico.
Guitar has an estimated audience of 4,637,242 people in Mexico. 46.9% are female, 53.1% are male, average age 32.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (397.22× the country average).
Demographically, the Guitar audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Guitar fan in Mexico is balanced, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Guitar profile in Mexico.
46.9% are female, 53.1% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 32.6 |
| Estimated audience size | 4,637,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Guitar audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 397.22× | ||
| 02 | Daily Horoscope | Internet & Social Media | 376.41× | ||
| 03 | Shopping and fashion | Shopping | 165.61× | ||
| 04 | Game consoles | Technology & Electronics | 110.40× | ||
| 05 | Valentine's Day | Kids & Family | 96.19× | ||
| 06 | Catholic Church | Politics & Society | 89.17× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 73.50× | ||
| 08 | Sarcasm | Politics & Society | 57.32× | ||
| 09 | Travel agency | Travel & Leisure | 55.20× | ||
| 10 | Broadcasting of sports events | Movies & TV | 53.08× | ||
| 11 | Mobile game | Games | 47.80× | ||
| 12 | Banana | Food & Beverages | 46.71× | ||
| 13 | El País | News | 46.71× | ||
| 14 | Love & Sex | Kids & Family | 37.61× | ||
| 15 | Dentistry | Business & Career | 36.09× | ||
| 16 | Pilsner | Food & Beverages | 31.85× | ||
| 17 | Sexology | Kids & Family | 27.60× | ||
| 18 | Papaya | Food & Beverages | 27.60× | ||
| 19 | Freeware | Technology & Electronics | 25.48× | ||
| 20 | Machu Picchu | Travel & Leisure | 25.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 18.55× | |
| Travelling | THRILL | 14.44× | |
| Urban Lifestyle | OPEN | 3.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.