A data profile of the people who buy, follow and care about Guitar in Italy — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 9,040,210 people in Italy.
Guitar has an estimated audience of 9,040,210 people in Italy. 46.6% are female, 53.4% are male, average age 40.2. Top brand affinities: Wikipedia, Singer-songwriter, WhatsApp, Musical theatre, Non-fiction books.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (3.54× the country average).
Demographically, the Guitar audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Guitar fan in Italy is balanced, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Guitar profile in Italy.
46.6% are female, 53.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 40.2 |
| Estimated audience size | 9,040,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Guitar audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 3.71× | ||
| 02 | Wikipedia | Internet & Social Media | 3.54× | ||
| 03 | Video editing | Technology & Electronics | 3.44× | ||
| 04 | Improvisation | Music & Radio | 3.42× | ||
| 05 | Satire | Literature | 3.06× | ||
| 06 | Musical theatre | Movies & TV | 2.60× | ||
| 07 | Singer-songwriter | Music & Radio | 2.30× | ||
| 08 | Robert Redford | Movies & TV | 2.22× | ||
| 09 | Champagne | Food & Beverages | 2.12× | ||
| 10 | Piano | Music & Radio | 2.11× | ||
| 11 | Mediaset | Technology & Electronics | 2.06× | ||
| 12 | Progressive rock | Music & Radio | 1.89× | ||
| 13 | Volunteering | Politics & Society | 1.87× | ||
| 14 | Sanremo Music Festival | Music & Radio | 1.83× | ||
| 15 | Art exhibition | Arts & Culture | 1.82× | ||
| 16 | General practitioner | Health | 1.71× | ||
| 17 | Nightlife | Arts & Culture | 1.69× | ||
| 18 | Contemporary R&B | Music & Radio | 1.64× | ||
| 19 | Internet & Social Media | 1.63× | |||
| 20 | Canale 5 | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Tradition | CONSERVATISM | 1.31× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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