A data profile of the people who buy, follow and care about Guitar in Spain — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 5,026,079 people in Spain.
Guitar has an estimated audience of 5,026,079 people in Spain. 48.9% are female, 51.1% are male, average age 42.1. Top brand affinities: Iberia (airline), WhatsApp, Video editing, Volunteering, Thomann.
Top brand affinities include Iberia (airline), WhatsApp, Video editing, with strongest over-indexing on Iberia (airline) (1.82× the country average).
Demographically, the Guitar audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Guitar fan in Spain is balanced, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Guitar profile in Spain.
48.9% are female, 51.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.1 |
| Estimated audience size | 5,026,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Guitar audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video editing | Technology & Electronics | 5.23× | ||
| 02 | Iron Maiden | Music & Radio | 5.05× | ||
| 03 | Thomann | Shopping | 4.67× | ||
| 04 | Satire | Literature | 3.79× | ||
| 05 | Volunteering | Politics & Society | 3.16× | ||
| 06 | Piano | Music & Radio | 2.85× | ||
| 07 | Violin | Music & Radio | 2.81× | ||
| 08 | Betfair | Games | 2.58× | ||
| 09 | Local food | Food & Beverages | 2.28× | ||
| 10 | Real property | Home & Garden | 2.24× | ||
| 11 | Distilled beverage | Food & Beverages | 1.92× | ||
| 12 | Internet & Social Media | 1.90× | |||
| 13 | Travel photography | Technology & Electronics | 1.88× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.87× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.82× | ||
| 16 | Mango | Shopping | 1.70× | ||
| 17 | Podcast | Music & Radio | 1.68× | ||
| 18 | Innovation | Business & Career | 1.67× | ||
| 19 | Superman | Movies & TV | 1.61× | ||
| 20 | Wikipedia | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.