Rascasse Audience Intelligence

Guitar Audience in France

A data profile of the people who buy, follow and care about Guitar in France — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 5,291,049 people in France.

Guitar has an estimated audience of 5,291,049 people in France. 44.1% are female, 55.9% are male, average age 41.6. Top brand affinities: Thomann, Real property, Volunteering, Progressive rock, Permanent residency.

Top brand affinities include Thomann, Real property, Volunteering, with strongest over-indexing on Thomann (6.27× the country average).

Demographically, the Guitar audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Guitar fan in France is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Thomann.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guitar profile in France.

Audience size
5.3M
in France
Gender
44.1%
55.9% male
Age
41.6
average years
Country rank
#674
Topic in France
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guitar fans

44.1% are female, 55.9% are male, average age 41.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Guitar audience in France
MetricValue
Female44.1%
Male55.9%
Average age41.6
Estimated audience size5,291,049
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Guitar audience in France
Age bracketShare%
16-1917%
20-2917%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Guitar audience comes from France.

Worldwide audience distribution share by country for Guitar
CountryShare
United States22.7%
Japan5.9%
China5.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guitar audience
#·InterestCategoryAffinity×
01ThomannShopping6.27×
02Video editingTechnology & Electronics3.84×
03Permanent residencyBusiness & Career3.00×
04TinderInternet & Social Media3.00×
05Kitchen gardenHome & Garden3.00×
06FiberglassTechnology & Electronics3.00×
07ImprovisationMusic & Radio3.00×
08Broadcasting of sports eventsMovies & TV3.00×
09DentistryBusiness & Career3.00×
10Progressive rockMusic & Radio2.98×
11VolunteeringPolitics & Society2.74×
12Musical theatreMovies & TV2.35×
13Western UnionBusiness & Career2.05×
14Real propertyHome & Garden1.83×
15Vintage clothingFashion & Accessoires1.61×
16SupermanMovies & TV1.58×
17Michael JacksonMusic & Radio1.57×
18WhatsAppInternet & Social Media1.53×
19KitchenHome & Garden1.53×
20VoloteaTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Guitar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Community OrientationOPEN1.63×
MindfulnessBALANCE1.50×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Guitar audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Family OrientationCONSERVATISM0.88×
Quality AwarenessPREMIUM0.89×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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