A data profile of the people who buy, follow and care about Guitar in Norway — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 637,203 people in Norway.
Guitar has an estimated audience of 637,203 people in Norway. 45.8% are female, 54.2% are male, average age 43.9. Top brand affinities: Biltema, Tattoos, Dogs, Drum and bass, Piano.
Top brand affinities include Biltema, Tattoos, Dogs, with strongest over-indexing on Biltema (1.61× the country average).
Demographically, the Guitar audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Guitar fan in Norway is balanced, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Biltema.
The key figures that characterise the Guitar profile in Norway.
45.8% are female, 54.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.9 |
| Estimated audience size | 637,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Guitar audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piano | Music & Radio | 2.78× | ||
| 02 | Tattoos | Fashion & Accessoires | 2.43× | ||
| 03 | Science fiction movies | Movies & TV | 2.30× | ||
| 04 | Scooters | Cars & Mobility | 2.24× | ||
| 05 | Musical theatre | Movies & TV | 2.20× | ||
| 06 | First-person shooter games | Games | 2.20× | ||
| 07 | Fiction books | Literature | 2.19× | ||
| 08 | Charity and causes | Business & Career | 2.12× | ||
| 09 | Drum and bass | Music & Radio | 2.05× | ||
| 10 | Cruises | Travel & Leisure | 2.04× | ||
| 11 | Instant messaging | Internet & Social Media | 2.04× | ||
| 12 | Festival | Music & Radio | 2.01× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.93× | ||
| 14 | Bars | Travel & Leisure | 1.93× | ||
| 15 | Hair products | Beauty & Wellness | 1.70× | ||
| 16 | Dogs | Pets & Animals | 1.68× | ||
| 17 | Spas | Beauty & Wellness | 1.66× | ||
| 18 | Biltema | Business & Career | 1.61× | ||
| 19 | Happiness | Health | 1.61× | ||
| 20 | Higher education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.90× | |
| Community Orientation | OPEN | 1.62× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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