A data profile of the people who buy, follow and care about Charity and causes in Norway — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 600,340 people in Norway.
Charity and causes has an estimated audience of 600,340 people in Norway. 61.4% are female, 38.6% are male, average age 50.3. Top brand affinities: Google, IKEA, Biltema, Norsk Tipping, YouTube.
Top brand affinities include Google, IKEA, Biltema, with strongest over-indexing on Google (1.76× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Charity and causes fan in Norway is more female, around 50.3 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Charity and causes profile in Norway.
61.4% are female, 38.6% are male, average age 50.3.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 50.3 |
| Estimated audience size | 600,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 54% |
of the worldwide Charity and causes audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 3.82× | ||
| 02 | Volunteering | Politics & Society | 3.13× | ||
| 03 | Gift | Shopping | 2.39× | ||
| 04 | Politics | Politics & Society | 2.30× | ||
| 05 | Online newspaper | News | 2.07× | ||
| 06 | Politics and social issues | Politics & Society | 2.04× | ||
| 07 | Dogs | Pets & Animals | 2.04× | ||
| 08 | Animal | Pets & Animals | 1.93× | ||
| 09 | Internet & Social Media | 1.76× | |||
| 10 | Personal finance | Business & Career | 1.71× | ||
| 11 | IKEA | Home & Garden | 1.69× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Biltema | Business & Career | 1.67× | ||
| 14 | Norsk Tipping | Games | 1.67× | ||
| 15 | Software | Technology & Electronics | 1.67× | ||
| 16 | YouTube | Movies & TV | 1.64× | ||
| 17 | Norway | Travel & Leisure | 1.62× | ||
| 18 | Oslo | Travel & Leisure | 1.61× | ||
| 19 | Nature | Home & Garden | 1.60× | ||
| 20 | Pets | Pets & Animals | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Travelling | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.13× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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