A data profile of the people who buy, follow and care about Facebook in Norway — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,421,298 people in Norway.
Facebook has an estimated audience of 3,421,298 people in Norway. 51.6% are female, 48.4% are male, average age 44.8. Top brand affinities: Cough, Fillet (cut), Christmas cake, Christmas dinner, Assisted GPS.
Top brand affinities include Cough, Fillet (cut), Christmas cake, with strongest over-indexing on Cough (1.6× the country average).
Demographically, the Facebook audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Facebook fan in Norway is balanced, around 44.8 years old, with strong Social Media Usage tendencies and a notable affinity for Cough.
The key figures that characterise the Facebook profile in Norway.
51.6% are female, 48.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.8 |
| Estimated audience size | 3,421,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Facebook audience comes from Norway.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cough | Health | 1.60× | ||
| 02 | Gelorevoice | Health | 1.60× | ||
| 03 | YOB | Music & Radio | 1.60× | ||
| 04 | Pallbearer | Music & Radio | 1.60× | ||
| 05 | Dopelord | Music & Radio | 1.60× | ||
| 06 | Forming the Void | Music & Radio | 1.60× | ||
| 07 | Gingium | Health | 1.60× | ||
| 08 | Body Void | Music & Radio | 1.60× | ||
| 09 | Christmas cake | Food & Beverages | 1.57× | ||
| 10 | Cif | Home & Garden | 1.56× | ||
| 11 | Christmas dinner | Kids & Family | 1.53× | ||
| 12 | Assisted GPS | Technology & Electronics | 1.53× | ||
| 13 | Kendama | Games | 1.53× | ||
| 14 | Fillet (cut) | Food & Beverages | 1.52× | ||
| 15 | Software widget | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Travelling | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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