A data profile of the people who buy, follow and care about Charity and causes in Belgium — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 1,211,131 people in Belgium.
The average Charity and causes fan in Belgium is 47.4 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Brussels.
Top brand affinities include Nonprofit organization, BNP Paribas Fortis, Rhythm and blues music, with strongest over-indexing on Nonprofit organization (2.14× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Charity and causes fan in Belgium is more female, around 47.4 years old, with strong Social Media Usage tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Charity and causes profile in Belgium.
60.5% are female, 39.5% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 47.4 |
| Estimated audience size | 1,211,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Charity and causes audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.6% |
| Italy | 4.9% |
Where the Charity and causes audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~100K | 1.01× | |
| 02 | Brussels | ~80K | 0.99× |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nonprofit organization | Politics & Society | 2.14× | ||
| 02 | Charitable organization | Politics & Society | 2.08× | ||
| 03 | Volunteering | Politics & Society | 1.92× | ||
| 04 | Philanthropy | Arts & Culture | 1.92× | ||
| 05 | Fundraising | Business & Career | 1.74× | ||
| 06 | Donation | Business & Career | 1.74× | ||
| 07 | Cancer awareness | Health | 1.74× | ||
| 08 | Leadership | Business & Career | 1.70× | ||
| 09 | transavia | Travel & Leisure | 1.68× | ||
| 10 | Non-governmental organization | Politics & Society | 1.62× | ||
| 11 | Voluntary association | Politics & Society | 1.57× | ||
| 12 | Activism | Politics & Society | 1.55× | ||
| 13 | BNP Paribas Fortis | Business & Career | 1.54× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.52× | ||
| 15 | Social | Politics & Society | 1.52× | ||
| 16 | Veterinary physician | Pets & Animals | 1.52× | ||
| 17 | Mindfulness | Health | 1.51× | ||
| 18 | Radio 2 | Music & Radio | 1.51× | ||
| 19 | God | Politics & Society | 1.50× | ||
| 20 | Veterinary medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.14× | |
| Pet Ownership | JOY | 1.07× | |
| Travelling | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.77× |
Charity and causes has an estimated audience of 1,211,131 people in Belgium, concentrated in Flemish Brabant and Brussels.
60.5% of Charity and causes fans are female, 39.5% are male, with an average age of 47.4 years.
Charity and causes fans show strongest brand affinity for Nonprofit organization (2.14×), BNP Paribas Fortis (1.54×), and Rhythm and blues music (1.52×) over the country average.
Beyond Charity and causes itself, the audience over-indexes on BNP Paribas Fortis (1.54×), Rhythm and blues music (1.52×), Charitable organization (2.08×), and Volunteering (1.92×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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