A data profile of the people who buy, follow and care about Bars in Norway — modelled from more than twelve digital signal sources. Bars has an estimated audience of 773,710 people in Norway.
Bars has an estimated audience of 773,710 people in Norway. 53.8% are female, 46.2% are male, average age 47.5. Top brand affinities: Norsk Tipping, IKEA, Biltema, Google, Norway.
Top brand affinities include Norsk Tipping, IKEA, Biltema, with strongest over-indexing on Norsk Tipping (1.71× the country average).
Demographically, the Bars audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Bars fan in Norway is balanced, around 47.5 years old, with strong Social Media Usage tendencies and a notable affinity for Norsk Tipping.
The key figures that characterise the Bars profile in Norway.
53.8% are female, 46.2% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 47.5 |
| Estimated audience size | 773,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Bars audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 3.15× | ||
| 02 | Beaches | Travel & Leisure | 2.11× | ||
| 03 | Pop music | Music & Radio | 1.85× | ||
| 04 | Apartment | Business & Career | 1.72× | ||
| 05 | Norsk Tipping | Games | 1.71× | ||
| 06 | Kitchen | Home & Garden | 1.71× | ||
| 07 | IKEA | Home & Garden | 1.70× | ||
| 08 | Shoes | Fashion & Accessoires | 1.69× | ||
| 09 | Hotels | Travel & Leisure | 1.68× | ||
| 10 | Oslo | Travel & Leisure | 1.64× | ||
| 11 | Norway | Travel & Leisure | 1.61× | ||
| 12 | Culture | Literature | 1.60× | ||
| 13 | Scandinavia | Travel & Leisure | 1.60× | ||
| 14 | Nordic countries | Travel & Leisure | 1.59× | ||
| 15 | Biltema | Business & Career | 1.57× | ||
| 16 | Politics and social issues | Politics & Society | 1.57× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Software | Technology & Electronics | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Travelling | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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