A data profile of the people who buy, follow and care about Festival in Ireland — modelled from more than twelve digital signal sources. Festival has an estimated audience of 1,122,346 people in Ireland.
Festival has an estimated audience of 1,122,346 people in Ireland. 62.4% are female, 37.6% are male, average age 41.3. Top brand affinities: Electro (music), Rave, Harmonica, Electronica, Electronic musical instrument.
Top brand affinities include Electro (music), Rave, Harmonica, with strongest over-indexing on Electro (music) (1.59× the country average).
Demographically, the Festival audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Festival fan in Ireland is more female, around 41.3 years old, with strong Social Media Usage tendencies and a notable affinity for Electro (music).
The key figures that characterise the Festival profile in Ireland.
62.4% are female, 37.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.3 |
| Estimated audience size | 1,122,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Festival audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longitude Festival | Music & Radio | 2.01× | ||
| 02 | Amsterdam Dance Event | Music & Radio | 1.90× | ||
| 03 | Harmonica | Music & Radio | 1.74× | ||
| 04 | Minimal techno | Music & Radio | 1.70× | ||
| 05 | Progressive house | Music & Radio | 1.69× | ||
| 06 | Hardcore (electronic dance music genre) | Music & Radio | 1.65× | ||
| 07 | Detroit techno | Music & Radio | 1.62× | ||
| 08 | Electro house | Music & Radio | 1.61× | ||
| 09 | Electro (music) | Music & Radio | 1.59× | ||
| 10 | Electronic musical instrument | Music & Radio | 1.57× | ||
| 11 | Record chart | Business & Career | 1.57× | ||
| 12 | Depop | Fashion & Accessoires | 1.57× | ||
| 13 | Electronica | Music & Radio | 1.56× | ||
| 14 | Ira! | Music & Radio | 1.54× | ||
| 15 | Rave | Music & Radio | 1.52× | ||
| 16 | Effects unit | Technology & Electronics | 1.52× | ||
| 17 | Trance music | Music & Radio | 1.51× | ||
| 18 | Viola | Music & Radio | 1.50× | ||
| 19 | Lollapalooza | Music & Radio | 1.50× | ||
| 20 | Oldschool jungle | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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