A data profile of the people who buy, follow and care about Europe in Norway — modelled from more than twelve digital signal sources. Europe has an estimated audience of 1,473,397 people in Norway.
Europe has an estimated audience of 1,473,397 people in Norway. 52.2% are female, 47.8% are male, average age 44.8. Top brand affinities: Google, Personal finance, Shoes, Kitchen, Stockholm.
Top brand affinities include Google, Personal finance, Shoes, with strongest over-indexing on Google (1.53× the country average).
Demographically, the Europe audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Europe fan in Norway is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Europe profile in Norway.
52.2% are female, 47.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.8 |
| Estimated audience size | 1,473,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Europe audience comes from Norway.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.65× | ||
| 02 | Germany | Travel & Leisure | 2.43× | ||
| 03 | Momondo | Travel & Leisure | 1.98× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 05 | Cruises | Travel & Leisure | 1.68× | ||
| 06 | Modern architecture | Arts & Culture | 1.65× | ||
| 07 | Bars | Travel & Leisure | 1.64× | ||
| 08 | Hair products | Beauty & Wellness | 1.63× | ||
| 09 | Kindergarten | Kids & Family | 1.63× | ||
| 10 | Happiness | Health | 1.61× | ||
| 11 | Festival | Music & Radio | 1.60× | ||
| 12 | Spas | Beauty & Wellness | 1.59× | ||
| 13 | Meat | Food & Beverages | 1.59× | ||
| 14 | Personal finance | Business & Career | 1.56× | ||
| 15 | Dogs | Pets & Animals | 1.54× | ||
| 16 | Celebrity | Movies & TV | 1.54× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Kitchen | Home & Garden | 1.53× | ||
| 19 | Shoes | Fashion & Accessoires | 1.51× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Community Orientation | OPEN | 1.51× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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