A data profile of the people who buy, follow and care about Europe in Netherlands — modelled from more than twelve digital signal sources. Europe has an estimated audience of 3,523,631 people in Netherlands.
The average Europe fan in Netherlands is 42.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jumbo (supermarket), Lidl, Primark, with strongest over-indexing on Jumbo (supermarket) (1.62× the country average).
Demographically, the Europe audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Europe fan in Netherlands is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Europe profile in Netherlands.
55.6% are female, 44.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.5 |
| Estimated audience size | 3,523,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Europe audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~700K | 1.22× | |
| 02 | Gelderland | ~500K | 1.19× | |
| 03 | Friesland | ~200K | 1.13× | |
| 04 | Overijssel | ~300K | 1.09× | |
| 05 | Limburg | ~200K | 1.05× | |
| 06 | Zuid-Holland | ~800K | 1.03× | |
| 07 | North Holland | ~600K | 0.99× | |
| 08 | Flevoland | ~100K | 0.98× | |
| 09 | Drenthe | ~100K | 0.93× | |
| 10 | Zeeland | ~60K | 0.82× | |
| 11 | Groningen | ~100K | 0.81× | |
| 12 | Utrecht | ~200K | 0.79× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 4.01× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.05× | ||
| 03 | Primark | Shopping | 1.99× | ||
| 04 | Documentary movies | Movies & TV | 1.93× | ||
| 05 | Internet & Social Media | 1.71× | |||
| 06 | AliExpress | Shopping | 1.69× | ||
| 07 | Burger King | Food & Beverages | 1.69× | ||
| 08 | Lidl | Shopping | 1.66× | ||
| 09 | Rock music | Music & Radio | 1.66× | ||
| 10 | Canada | Travel & Leisure | 1.65× | ||
| 11 | TUI | Travel & Leisure | 1.65× | ||
| 12 | Pop music | Music & Radio | 1.64× | ||
| 13 | Hip hop music | Music & Radio | 1.63× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 15 | Belgium | Travel & Leisure | 1.62× | ||
| 16 | Comedy movies | Movies & TV | 1.61× | ||
| 17 | Hair products | Beauty & Wellness | 1.61× | ||
| 18 | Cooking | Food & Beverages | 1.57× | ||
| 19 | Rabobank | Business & Career | 1.56× | ||
| 20 | Hornbach | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Individualism | JOY | 0.82× | |
| Quality Awareness | PREMIUM | 0.86× |
Europe has an estimated audience of 3,523,631 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
55.6% of Europe fans are female, 44.4% are male, with an average age of 42.5 years.
Europe fans show strongest brand affinity for Jumbo (supermarket) (1.62×), Lidl (1.66×), and Primark (1.99×) over the country average.
Europe fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Brabant (reach ~700K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on Lidl (1.66×), Primark (1.99×), WhatsApp (1.71×), and Rabobank (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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