A data profile of the people who buy, follow and care about North America in Netherlands — modelled from more than twelve digital signal sources. North America has an estimated audience of 1,087,545 people in Netherlands.
North America has an estimated audience of 1,087,545 people in Netherlands. 48.7% are female, 51.3% are male, average age 42.5. Top brand affinities: Canada, Jumbo (supermarket), WhatsApp, Rabobank, ABN AMRO.
Top brand affinities include Canada, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Canada (2.81× the country average).
Demographically, the North America audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Spirituality.
The typical North America fan in Netherlands is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Canada.
The key figures that characterise the North America profile in Netherlands.
48.7% are female, 51.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.5 |
| Estimated audience size | 1,087,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide North America audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 34.9% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Las Vegas | Travel & Leisure | 3.25× | ||
| 02 | Canada | Travel & Leisure | 2.81× | ||
| 03 | Viral video | Internet & Social Media | 2.10× | ||
| 04 | Refrigerator | Home & Garden | 2.06× | ||
| 05 | Online chat | Technology & Electronics | 2.05× | ||
| 06 | Mixed martial arts | Sports | 1.98× | ||
| 07 | Autoweek | Cars & Mobility | 1.94× | ||
| 08 | Real property | Home & Garden | 1.88× | ||
| 09 | Walking | Sports | 1.76× | ||
| 10 | TUI | Travel & Leisure | 1.66× | ||
| 11 | Internet & Social Media | 1.65× | |||
| 12 | Instant messaging | Internet & Social Media | 1.65× | ||
| 13 | Breaking news | Movies & TV | 1.63× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 17 | Drawing | Home & Garden | 1.56× | ||
| 18 | Rabobank | Business & Career | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.53× | ||
| 20 | ABN AMRO | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.34× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Design Affinity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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