A data profile of the people who buy, follow and care about North America in United Arab Emirates — modelled from more than twelve digital signal sources. North America has an estimated audience of 1,301,533 people in United Arab Emirates.
The average North America fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Canada, Anthropology, Instant messaging, with strongest over-indexing on Canada (2.02× the country average).
Demographically, the North America audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical North America fan in United Arab Emirates is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Canada.
The key figures that characterise the North America profile in United Arab Emirates.
25.2% are female, 74.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 35.2 |
| Estimated audience size | 1,301,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 38% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide North America audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
Where the North America audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~300K | 1.09× | |
| 02 | Emirate of Abu Dhabi | ~600K | 1.08× | |
| 03 | Emirate of Ajman | ~100K | 1.01× | |
| 04 | Ras Al Khaimah | ~70K | 1.00× | |
| 05 | Dubai | ~900K | 0.98× | |
| 06 | Fujairah | ~30K | 0.95× |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 3.08× | ||
| 02 | Montreal | Travel & Leisure | 3.08× | ||
| 03 | New Zealand | Travel & Leisure | 2.59× | ||
| 04 | Sydney | Travel & Leisure | 2.49× | ||
| 05 | Macau | Travel & Leisure | 2.28× | ||
| 06 | Accounting | Business & Career | 2.24× | ||
| 07 | Globalization | Politics & Society | 2.22× | ||
| 08 | Canada | Travel & Leisure | 2.02× | ||
| 09 | Indeed.com | Business & Career | 1.98× | ||
| 10 | Greece | Travel & Leisure | 1.93× | ||
| 11 | Singapore | Travel & Leisure | 1.80× | ||
| 12 | University | Business & Career | 1.72× | ||
| 13 | Crossword | Games | 1.72× | ||
| 14 | Wikipedia | Internet & Social Media | 1.71× | ||
| 15 | Taiwan | Travel & Leisure | 1.71× | ||
| 16 | Volunteering | Politics & Society | 1.69× | ||
| 17 | Air India | Travel & Leisure | 1.69× | ||
| 18 | Instant messaging | Internet & Social Media | 1.59× | ||
| 19 | Psychology | Business & Career | 1.55× | ||
| 20 | Pizza | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.24× | |
| Career Orientation | POWER | 1.24× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.82× |
North America has an estimated audience of 1,301,533 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
25.2% of North America fans are female, 74.8% are male, with an average age of 35.2 years.
North America fans show strongest brand affinity for Canada (2.02×), Anthropology (3.08×), and Instant messaging (1.59×) over the country average.
North America fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond North America itself, the audience over-indexes on Anthropology (3.08×), Instant messaging (1.59×), Psychology (1.55×), and University (1.72×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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