A data profile of the people who buy, follow and care about Europe in United Arab Emirates — modelled from more than twelve digital signal sources. Europe has an estimated audience of 2,110,665 people in United Arab Emirates.
The average Europe fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Canada, Greece, London, with strongest over-indexing on Canada (1.65× the country average).
Demographically, the Europe audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Europe fan in United Arab Emirates is more male, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Canada.
The key figures that characterise the Europe profile in United Arab Emirates.
26.9% are female, 73.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 35.9 |
| Estimated audience size | 2,110,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Europe audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.24× | |
| 02 | Emirate of Abu Dhabi | ~900K | 1.01× | |
| 03 | Emirate of Sharjah | ~500K | 0.99× | |
| 04 | Ras Al Khaimah | ~100K | 0.96× | |
| 05 | Emirate of Ajman | ~200K | 0.95× | |
| 06 | Fujairah | ~50K | 0.90× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sicily | Travel & Leisure | 2.96× | ||
| 02 | Malta | Travel & Leisure | 2.93× | ||
| 03 | Greece | Travel & Leisure | 2.85× | ||
| 04 | Czech Republic | Travel & Leisure | 2.74× | ||
| 05 | Oman Air | Travel & Leisure | 2.64× | ||
| 06 | Rome | Travel & Leisure | 2.44× | ||
| 07 | Sydney | Travel & Leisure | 2.30× | ||
| 08 | New Zealand | Travel & Leisure | 2.01× | ||
| 09 | Gulf Air | Travel & Leisure | 1.98× | ||
| 10 | SriLankan Airlines | Travel & Leisure | 1.94× | ||
| 11 | Germany | Travel & Leisure | 1.78× | ||
| 12 | Amsterdam | Travel & Leisure | 1.68× | ||
| 13 | Netherlands | Travel & Leisure | 1.68× | ||
| 14 | Canada | Travel & Leisure | 1.65× | ||
| 15 | Indeed.com | Business & Career | 1.64× | ||
| 16 | London | Travel & Leisure | 1.63× | ||
| 17 | Jobs in Dubai | Business & Career | 1.62× | ||
| 18 | Project management | Business & Career | 1.58× | ||
| 19 | Paris | Travel & Leisure | 1.57× | ||
| 20 | Anthropology | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Sports Activity | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.81× |
Europe has an estimated audience of 2,110,665 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.9% of Europe fans are female, 73.1% are male, with an average age of 35.9 years.
Europe fans show strongest brand affinity for Canada (1.65×), Greece (2.85×), and London (1.63×) over the country average.
Europe fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on Greece (2.85×), London (1.63×), Sydney (2.3×), and Indeed.com (1.64×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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