A data profile of the people who buy, follow and care about Africa in United Arab Emirates — modelled from more than twelve digital signal sources. Africa has an estimated audience of 3,058,634 people in United Arab Emirates.
The average Africa fan in United Arab Emirates is 35.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Nigeria, South Africa, Ghana, with strongest over-indexing on Nigeria (2.03× the country average).
Demographically, the Africa audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Africa fan in United Arab Emirates is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Nigeria.
The key figures that characterise the Africa profile in United Arab Emirates.
34.0% are female, 66.0% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 35.6 |
| Estimated audience size | 3,058,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Africa audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
Where the Africa audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2.5M | 1.16× | |
| 02 | Emirate of Ajman | ~300K | 1.02× | |
| 03 | Ras Al Khaimah | ~200K | 1.01× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 1.00× | |
| 05 | Emirate of Sharjah | ~700K | 0.98× | |
| 06 | Fujairah | ~70K | 0.90× |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johannesburg | Travel & Leisure | 2.61× | ||
| 02 | Mozambique | Travel & Leisure | 2.42× | ||
| 03 | Ghana | Travel & Leisure | 2.36× | ||
| 04 | Cape Town | Travel & Leisure | 2.33× | ||
| 05 | Long hair | Beauty & Wellness | 2.26× | ||
| 06 | Nigeria | Travel & Leisure | 2.03× | ||
| 07 | Hair Extensions | Beauty & Wellness | 1.93× | ||
| 08 | South Africa | Travel & Leisure | 1.91× | ||
| 09 | Target Corporation | Shopping | 1.90× | ||
| 10 | Safari | Travel & Leisure | 1.86× | ||
| 11 | Ethiopian Airlines | Travel & Leisure | 1.80× | ||
| 12 | North Korea | Travel & Leisure | 1.74× | ||
| 13 | Major League Soccer | Sports | 1.71× | ||
| 14 | Curly Hair | Beauty & Wellness | 1.56× | ||
| 15 | Brazil national football team | Sports | 1.56× | ||
| 16 | Casablanca | Travel & Leisure | 1.55× | ||
| 17 | Forex Factory | Business & Career | 1.55× | ||
| 18 | Caribbean | Travel & Leisure | 1.51× | ||
| 19 | Decoration | Home & Garden | 1.50× | ||
| 20 | Cambodia | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Career Orientation | POWER | 1.13× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Sustainability | BALANCE | 0.86× |
Africa has an estimated audience of 3,058,634 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
34.0% of Africa fans are female, 66.0% are male, with an average age of 35.6 years.
Africa fans show strongest brand affinity for Nigeria (2.03×), South Africa (1.91×), and Ghana (2.36×) over the country average.
Africa fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Africa itself, the audience over-indexes on South Africa (1.91×), Ghana (2.36×), Long hair (2.26×), and North Korea (1.74×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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