A data profile of the people who buy, follow and care about Africa in Poland — modelled from more than twelve digital signal sources. Africa has an estimated audience of 1,336,901 people in Poland.
Africa has an estimated audience of 1,336,901 people in Poland. 46.9% are female, 53.1% are male, average age 39.0. Top brand affinities: Lech Poznań, Viral video, Happiness, Mixed martial arts, Celebrity.
Top brand affinities include Lech Poznań, Viral video, Happiness, with strongest over-indexing on Lech Poznań (1.76× the country average).
Demographically, the Africa audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Sports Activity.
The typical Africa fan in Poland is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Africa profile in Poland.
46.9% are female, 53.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.0 |
| Estimated audience size | 1,336,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Africa audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Namibia | Travel & Leisure | 4.88× | ||
| 02 | Self-defense | Sports | 2.68× | ||
| 03 | Viral video | Internet & Social Media | 2.56× | ||
| 04 | Musical film | Movies & TV | 2.41× | ||
| 05 | Contemporary R&B | Music & Radio | 2.30× | ||
| 06 | Musical theatre | Movies & TV | 1.96× | ||
| 07 | Mixed martial arts | Sports | 1.92× | ||
| 08 | Instant messaging | Internet & Social Media | 1.79× | ||
| 09 | Financial services | Business & Career | 1.78× | ||
| 10 | Lech Poznań | Sports | 1.76× | ||
| 11 | Charity and causes | Business & Career | 1.74× | ||
| 12 | Science fiction movies | Movies & TV | 1.72× | ||
| 13 | First-person shooter games | Games | 1.71× | ||
| 14 | Meat | Food & Beverages | 1.67× | ||
| 15 | Fiction books | Literature | 1.66× | ||
| 16 | Happiness | Health | 1.64× | ||
| 17 | Wikipedia | Internet & Social Media | 1.59× | ||
| 18 | Italian cuisine | Food & Beverages | 1.53× | ||
| 19 | BNP Paribas | Business & Career | 1.52× | ||
| 20 | Celebrity | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Sports Activity | POWER | 1.36× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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